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 Best western unviels new midscale hotel in Subic Bay, The Philippines
 (Bangkok – December 3rd, 2015) Best Western Hotels & Resorts has unveiled a new midscale hotel in the Philippines.

Located at Subic Bay, on the west coast of Luzon Island, approximately 100km north of Manila, the new Best Western Plus Hotel Subic becomes the first internationally-branded midscale hotel in the area.

Set in a brand new building that exudes contemporary style, Best Western Plus Hotel Subic offers 77 midscale rooms, all including flat-screen TVs, mini-bars and complimentary Wi-Fi. The hotel also features a range of facilities for both business and leisure travelers.

“The Philippines is an incredibly important market for Best Western, and I am delighted to be able to welcome guests to our first ever hotel in Subic Bay - another exciting destination for our company,” said Olivier Berrivin, Best Western Hotels & Resorts’ Managing Director of International Operations - Asia.

“The Subic Bay Freeport Zone is a vitally important industrial area for the Philippines, and the broader Asia Pacific region. And the area’s impressive beaches and marine attractions are making Subic Bay an increasingly popular tourism destination. I am confident that Best Western Plus Hotel Subic will become a key addition to the area’s travel and hospitality landscape.” Mr. Berrivin added.

Best Western Plus Hotel Subic becomes the seventh Best Western in the Philippines, joining existing properties in Manila, Makati City, Cebu City and the resort island of Boracay.

It also becomes the country’s third upscale Best Western Plus hotel following the Best Western Plus Antel Hotel in Makati City and Best Western Plus Lex Cebu.

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About Best Western Hotels & Resorts:

Best Western Hotels & Resorts headquartered in Phoenix, Ariz., is a privately held hotel brand with a global network of more than 4,100* hotels in more than 100* countries and territories worldwide. Best Western offers seven hotel brands to suit the needs of developers and guests in every market: BEST WESTERN?, BEST WESTERN PLUS?, BEST WESTERN PREMIER?, BEST WESTERN PLUS EXECUTIVE RESIDENCY?, V?b?, BW Premier Collection? and GL?. Now celebrating 69 years of hospitality, Best Western provides its hoteliers with global operational, sales and marketing support, and online and mobile booking capabilities. More than 25 million travelers are members of the brand’s award-winning loyalty program Best Western Rewards?, one of the few programs in which members earn points that never expire and can be redeemed at any Best Western hotel worldwide.

Best Western Asia first launched in Bangkok in 2001 and now covers 15* countries in the region, with more than 100 hotels in operation and in the pipeline. For hotel owners, Best Western Asia offers a broad range of operational support, technical service support, Sales& marketing and distribution, with online, mobile and social media booking capabilities. To learn more about a specific hotel or discover other Best Western hotels across the region, visit

For more information on development opportunities in Asia with Best Western International, please visit or contact us at

*Numbers are approximate and can fluctuate.

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By David Swartzentruber      

It is commonplace in journalism to write two types of articles at the transition point between the year that has passed and the New Year. As this writer qualifies as an “old hand” in observing Thailand with a track record dating back 14 years, it is time take a shot at what may unfold in Thailand in 2011.

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