Sign up | Log in



PR Today

Home >> Press Release 

Best Western Sees Huge Potential in Myanmar

(Bangkok – March 14, 2013): Best Western International is already the ‘World’s Largest Hotel Chain®’, but it is always seeking to expand into exciting new markets. One of the hottest hotel markets in the world right now is Myanmar (Burma), and Best Western has confirmed plans to tap the enormous potential this stunning country has to offer.

Speaking about the opportunities afforded in Myanmar, Best Western’s Vice President of International Operations for Asia & the Middle East, Glenn de Souza, said the recent emergence of the country had left it in urgent need of quality, international accommodation.

“The pace of development in Myanmar over the past few years has been nothing short of extraordinary,” said Mr. de Souza. “The progressive range of new government policies introduced since the elections of 2010, plus the relaxation of economic sanctions, has reduced boundaries to investment. And crucially, Daw Aung San Suu Kyi’s support for inbound tourism has created huge demand for travel to the country.
“It is estimated that international visitor arrivals to Myanmar will reach 1.5 million in 2013, up 50% from 2012, and this is likely to increase exponentially in the years to come. Airlines including Qatar Airways, AirAsia, China Airlines, Japan Airlines and Singapore Airlines are have all relaunched services to the country, further fuelling the tourism boom.

“But there is still a severe shortage of hotels in Myanmar. Currently there are only around 28,000 hotel rooms in the country - fewer than in downtown Bangkok. A recent report by Jones Lang LaSalle Hotels predicted that Yangon (Rangoon) alone would see a 37% increase in hotel supply every year between 2012 and 2015. Meanwhile 80 new hotels are being planned in the capital city Naypyidaw, which will host the Southeast Asian Games this year.

“So there are clearly significant opportunities in the country for an internationally-renowned hotel operator like Best Western. We are currently exploring options the country, looking for quality, long-term partners with whom to work. Once we enter Myanmar, we intend to stay for the long-term. We will create hotels that not only satisfy customer demand, but which deliver tangible benefits to the local community,” Mr. de Souza added.

Markets identified by Best Western for potential development include Yangon, Mandalay and Naypyidaw, along with up-and-coming cities such as Sittwe and Bago and tourist centers including Bagan and Lake Inle.
While all three of Best Western's brand tiers could be suitable for Myanmar, Mr. de Souza said the classic midscale BEST WESTERN brand offered the most attractive opportunities.

“While Myanmar is suffering shortages in all levels of the hotel market, there is a complete absence of internationally-branded midscale accommodation in the country. With hotel rates in Myanmar currently soaring, Best Western could offer an exciting value proposition in several key markets, including Yangon,” Mr. de Souza commented.

“We will consider however, opportunities for all three of our brands - midscale BEST WESTERN, upscale BEST WESTERN PLUS and luxury BEST WESTERN PREMIER - with our partners, and will develop based on the needs of the market,” he added.

Best Western International currently operates in eight of the 10 countries that form the Association of Southeast Asian Nations (ASEAN). Myanmar would be the ninth, and with the region moving towards the ASEAN Economy Community in 2015, Best Western’s strong regional profile will afford it huge advantages in the years to come.

“Myanmar is clearly one of the most exciting and fast-moving countries in the world today, which makes it a good fit for Best Western - one of the world’s most forward-thinking and fast-expanding hotel companies. The future looks incredibly bright for both parties,” Mr. de Souza concluded.

 # # #


Best Western International is THE WORLD'S LARGEST HOTEL CHAIN®, providing marketing, reservations and operational support to over 4,000* independently owned and operated member hotels in 100* countries and territories worldwide. An industry pioneer since 1946, Best Western has grown into an iconic brand that hosts 400,000* guests worldwide each night. Equally committed to the business and leisure traveler, Best Western recently embarked on a mission to lead the hotel industry in customer care. World Vision is the charity of choice for Best Western in building the world's largest family, with our hotels and staff sponsoring children in need around the globe. Best Western’s partnerships with AAA®/CAA®, Michael Waltrip RacingTM and Harley-Davidson® help guests make the most of every trip. For the fastest way to a free night, join Best Western Rewards®, the only hotel frequency program that's truly global. For more information or to make a reservation, please visit

Reach Southeast Asia!
10- Nations, 560- Million Consumers
And $1 -Trillion Market
We are the Voice of Southeast Asia Media Kit
The only Media Dedicated to Southeast Asia Advertising Rates for Magazine
  Online Ad Rates

Comment on this Article. Send them to

Letters that do not contain full contact information cannot be published.
Letters become the property of AseanAffairs and may be republished in any format.
They typically run 150 words or less and may be edited
submit your comment in the box below

Today's  Stories    5 March 2013   
Subsribe Now !
• Mid East Property buyers eyeing on Asean Subcribe: Asean Affairs Global Magazine
• S. Korea's exports to ASEAN on the rise Asean Affairs Premium
• Bangkok 2nd best place globally to shop
• Anwar prepares for elections
Research Reports
on Thailand 2007-2008

•Textiles and Garments Industry

•Coffee industry

•Leather and footwear industry

•Shrimp industry

• Laos, US to locate remains of missing service personnel
• Thailand urged for new measures to curb energy imports

• Indonesian banks promise more protection against fraud 
Asean Analysis              5 March 2013   Advertise Your Brand
• Asean Analysis- March 5, 2013  
• Asean Weekly- February 22, 2013 Sponsor Our Events

Asean Stock Watch      14 March 2013        

• Asean Stock Watch- March 14, 2013  

ASEAN NEWS UPDATES      Updated: 04 January 2011

 • Women Shariah scholars see gender gap closing
• Bank Indonesia may hold key rate as inflation hits 7 percent

• Bursa Malaysia to revamp business rules
• Private property prices hit new high in Singapore • Bangkok moves on mass transport
• Thai retailers are upbeat
• Rice exports likely to decline • Vietnamese PM projects 10-year socioeconomic plan


This year in Thailand-what next?

AseanAffairs   04 January 2011
By David Swartzentruber      

It is commonplace in journalism to write two types of articles at the transition point between the year that has passed and the New Year. As this writer qualifies as an “old hand” in observing Thailand with a track record dating back 14 years, it is time take a shot at what may unfold in Thailand in 2011.

The first issue that can’t be answered is the health of Thailand’s beloved King Bhumibol, who is now 83 years old. He is the world's longest reigning monarch, but elaborate birthday celebrations in December failed to mask concern over his health. More






1.  Verifier

1. Verifier

For security purposes, we ask that you enter the security code that is shown in the graphic. Please enter the code exactly as it is shown in the graphic.
Your Code
Enter Code

Home | About Us | Contact Us | Special Feature | Features | News | Magazine | Events | TV | Press Release | Advertise With us

| Terms of Use | Site Map | Privacy Policy  | DISCLAIMER |

Version 5.0
Copyright © 2006-2017 TIME INTERNATIONAL MANAGEMENT ENTERPRISES CO., LTD. All rights reserved.
Bangkok, Thailand