Google

ASEANAFFAIRS
Sign up | Log in

    ASEAN PROFILES

  ASEAN KEY DESTINATIONS

PR Today

Home >> Press Release


Best Western Reveals Completely New Look to Showcase Decade of Success

New Company Name, New Abbreviation, New Logos, New Hotel Brand

Bangkok (October 1, 2015) – The long trusted and familiar logo for the Best Western brand has been a constant along its journey of global expansion and quality improvement, as the company has grown to a diverse collection of more than 4,100 properties in over 100 countries. Today, at its annual convention, the company’s leadership team revealed plans to signal to the world Best Western’s amazing journey.

“For more than two decades, Best Western has had a familiar, recognizable, and visible logo. But with our investments in this 69-year old brand during the last ten years, we need to make consumers aware of the exciting improvements in our brand. We are embracing our future with a completely reimagined brand identity that clarifies our exceptional offerings and broadens our appeal with a contemporary, energetic and relevant look,” said David Kong, president and chief executive officer of Best Western Hotels & Resorts.

These new logos are dramatically different and illustrate the amazing products and offerings of today’s Best Western.”

Best Western has evolved significantly in the last ten years. The introduction of a new masterbrand name and unique logos for each hotel brand communicates to travelers and developers the changes that have taken place to contemporize Best Western.

In another major move to better represent the quality and variety of its offerings, Best Western International will also be renamed Best Western Hotels & Resorts and use a new logo to identify the master company for its seven distinct brands: Best Western, Best Western Plus?, Best Western Plus Executive Residency?, Best Western Premier?, V?b?, BW Premier Collection? and GL?, the company’s new broad midscale, new construction hotel brand. Best Western is also clarifying the differences between each hotel type by introducing new logos for Best Western, Best Western Plus and Best Western Premier. In addition, the rebranding emphasizes the brand’s initials — BW — in the new logo, which will be used across all communications channels, especially resonating in the digital space where space for a name is limited.

“All of our properties worldwide will be coordinating signage and logo implementation, with a critical mass being completed for the launch of our advertising campaign in early summer 2016,” said Ron Pohl, SVP of brand management for Best Western.

Olivier Berrivin, MD International Operations, Asia said: “Best Western as a brand has undergone exciting changes in the last decade to meet the needs of today’s traveler. The new logos look fresh, modern and have been designed to clearly show the differences between the various Best Western brands. We are confident that this new look will appeal to our guests as well as our investors in Asia & beyond.

Adoption of the brand’s new logos and service promise are expected to be official in mid-November upon approval by Best Western hotel owners in North America.

# # #
 
About Best Western Hotels & Resorts:
 
Best Western Hotels & Resorts headquartered in Phoenix, Ariz., is a privately held hotel brand with a global network of more than 4,100* hotels in more than 100* countries and territories worldwide. Best Western offers seven hotel brands to suit the needs of developers and guests in every market: BEST WESTERN?, BEST WESTERN PLUS?, BEST WESTERN PREMIER?, BEST WESTERN PLUS EXECUTIVE RESIDENCY?, V?b?, BW Premier Collection? and GL?. Now celebrating 69 years of hospitality, Best Western provides its hoteliers with global operational, sales and marketing support, and online and mobile booking capabilities. More than 25 million travelers are members of the brand’s award-winning loyalty program Best Western Rewards?, one of the few programs in which members earn points that never expire and can be redeemed at any Best Western hotel worldwide.

Best Western Asia first launched in Bangkok in 2001 and now covers 15* countries in the region, with more than 100 hotels in operation and in the pipeline. For hotel owners, Best Western Asia offers a broad range of operational support, technical service support, Sales& marketing and distribution, with online, mobile and social media booking capabilities. To learn more about a specific hotel or discover other Best Western hotels across the region, visit www.bestwesternasia.com.

For more information on development opportunities in Asia with Best Western International, please visit www.bestwesterndevelopers.com or contact us at asiadevelopment@bestwestern.com.

*Numbers are approximate and can fluctuate.

 

Reach Southeast Asia!
10- Nations, 560- Million Consumers
And $1 -Trillion Market
We are the Voice of Southeast Asia Media Kit
The only Media Dedicated to Southeast Asia Advertising Rates for Magazine
Online Ad Rates
Contact: marketing@aseanaffairs.com

Comment on this Article. Send them to  your.views@aseanaffairs.com

Letters that do not contain full contact information cannot be published.
Letters become the property of AseanAffairs and may be republished in any format.
They typically run 150 words or less and may be edited
 
or
submit your comment in the box below



 
Today's  Stories                           October 2 , 2015 Subsribe Now !
• VN a top investor in Cambodia  Subcribe: Asean Affairs Global Magazine
• Bank Indonesia to close in on ‘forward market’ following newest economic package
• Thailand to attract more Bruneian tourists
Research Reports
on Thailand 2007-2008

• Textiles and Garments Industry
• Coffee industry
• Leather and footwear industry
• Shrimp industry

• Electricity tariffs to drop by 9.3% for next 3 months
• Printing, packaging to grow
Asean Analysis                   September 24, 2015
• Asean Analysis September 24, 2015
THE WORLD’S INHUMANITY TO CHILDREN
Advertise Your Brand

Asean Stock Watch  September 30,   2015
• Asean Stock Watch-September 30, 2015
The Biweekly Update
• The Biweekly Update September 18, 2015

ASEAN NEWS UPDATES      Updated: 04 January 2011

 • Women Shariah scholars see gender gap closing
• Bank Indonesia may hold key rate as inflation hits 7 percent
• Bursa Malaysia to revamp business rules
• Private property prices hit new high in Singapore • Bangkok moves on mass transport
• Thai retailers are upbeat
• Rice exports likely to decline • Vietnamese PM projects 10-year socioeconomic plan

ASEAN  ANALYSIS

This year in Thailand-what next?


AseanAffairs   04 January 2011
By David Swartzentruber      

It is commonplace in journalism to write two types of articles at the transition point between the year that has passed and the New Year. As this writer qualifies as an “old hand” in observing Thailand with a track record dating back 14 years, it is time take a shot at what may unfold in Thailand in 2011.

The first issue that can’t be answered is the health of Thailand’s beloved King Bhumibol, who is now 83 years old. He is the world's longest reigning monarch, but elaborate birthday celebrations in December failed to mask concern over his health. More

 


Name

Name


Email

Email



1.  Verifier

1. Verifier

For security purposes, we ask that you enter the security code that is shown in the graphic. Please enter the code exactly as it is shown in the graphic.
Your Code
Enter Code

Home | About Us | Contact Us | Special Feature | Features | News | Magazine | Events | TV | Press Release | Advertise With us

Our Products | Work with us | Terms of Use | Site Map | Privacy Policy | Refund Policy | Shipping/Delivery Policy | DISCLAIMER |

Version 5.0
Copyright © 2007-2015 TIME INTERNATIONAL MANAGEMENT ENTERPRISES CO., LTD. All rights reserved.
Bangkok, Thailand
asean@aseanaffairs.com