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ASEAN PROFILES ASEAN KEY DESTINATIONS 
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Best Western Lays Foundations in Sri Lanka Best Western International is embarking on a major expansion strategy in one of Asia’s most exciting emerging markets - Sri Lanka. This year, the company, which operates more than 4,000 hotels worldwide, will plant its flag in Sri Lanka for the first time in its 68-year history. Best Western International and local company “Elyon Hotels” have signed a development partnership to spread the famous Best Western logo across the country, offering hospitality management expertise to existing and proposed hotels island-wide. The inaugural property to be launched this summer will be the 60-room BEST WESTERN Elyon Colombo hotel, bringing the company’s world famous attributes of comfort, convenience and service excellence to the Sri Lankan capital for the very first time. This property will be a charming city hotel with amenities including an all-day dining restaurant, specialty restaurant, a bar, room service, fitness center and meeting. And like all Best Western hotels across the world, it will offer complimentary Wi-Fi to all guests. This opening will mark the start of a major nationwide expansion for Best Western in Sri Lanka. Under the new agreement, Elyon Hotels will identify opportunities for new midscale and upscale hotels across the country. These are likely to include locations in the capital Colombo, or other key leisure and business destinations such as Kandy, Mirrisa and Tangalle. The initial target for the next three years is to have four more hotels with a portfolio of approximately 400 rooms develop, which is then expected to rise to 700 rooms within five years. Best Western’s Vice President of International Operations for Asia & the Middle East, Glenn de Souza, said he was excited by the opportunities in Sri Lanka. “The recent economic boom following the end of three decades of war has seen Sri Lanka develop rapidly,” Mr. de Souza said. “Driven by strong interest from India, China, the Middle East and Europe, international visitor arrivals to Sri Lanka have been growing exponentially in recent years, reaching one million for the first time in 2012. This is expected to reach 1.5 million visitors in 2014, and as an international hotelier, Best Western has a duty to provide to this soaring number of travelers with quality accommodation options. “I am delighted that we have formed a partnership with such a well-respected company as Elyon Hotels, and I am confident of building a nationwide portfolio of Best Western hotels in Sri Lanka,” Mr. de Souza added. Commenting on this landmark agreement, Presantha Jayamaha, Managing Director of Elyon Hotels said: “Tourism infrastructure development in Sri Lanka is seeing fast-paced growth and we are excited to be a part of these emerging growth opportunities. We, at Elyon Hotels, strongly believe that partnering an exceptional hospitality brand such as Best Western will enable us to provide exceptional tailored service standards to the discerning travelers to this paradise island. “This partnership with Best Western will also open up a whole new traveler market into Sri Lanka, due to the vast brand recognition and loyalty card membership (more than 20 million members worldwide) enjoyed by this global brand. I am personally very excited about the potential of Best Western to enhance the tourism industry in Sri Lanka,” Mr. Jayamaha added. The new Sri Lankan properties will form part of a portfolio of approximately 200 Best Western hotels and resorts across Asia and the Middle East, and join the family of more than 4,000 hotels across the world. # # # ABOUT BEST WESTERN INTERNATIONAL Best Western International is 'THE WORLD'S LARGEST HOTEL CHAIN?', comprising more than 4,000* independently owned and operated hotels in 100* countries and territories worldwide. Offering three distinct brand levels - midscale BEST WESTERN, upscale BEST WESTERN PLUS and luxury BEST WESTERN PREMIER - the company is able to cater for the needs of any business or leisure traveler. Best Western first launched in Asia & the Middle East in 2001 and now covers 27* countries in the region. For hotel owners, Best Western offers a broad range of operational support, including sales, marketing and distribution, with online, mobile and social media booking capabilities. The award-winning Best Western Rewards? guest loyalty program also has 15 million members. For more information or to make a reservation, please visit www.bestwesternasia.com.
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