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Best Western International
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Best Western Kicks-Off Year of Indonesian Expansion
(Bangkok – February 28, 2012): Best Western International – the World’s Largest Hotel Chain® – has announced the latest phase of its Indonesian expansion, with the launch of its first hotel in the city of Semarang, Central Java.
The newly-built BEST WESTERN Star Hotel is located in the centre of Semarang's business district, within each reach of government offices and corporate offices. At 28 stories, the hotel has become a gleaming new landmark on Semarang skyline, and offers a range of rooms and facilities catering to the increasing number of visitors to this up-and-coming business hub.
The hotel's 258 modern rooms and suites offer a range of amenities including wall-mounted HD LCD televisions, Blu-Ray DVD players and MP3 alarm clock radios, while some rooms also come with microwaves and mini fridges. Rooms offer views of either the city or the Java Sea, and as with all Best Western hotels, Wi-Fi is complimentary in all guest rooms.
BEST WESTERN Star Hotel will also become a new entertainment hub in the city, with the rooftop sky pool bar offering spectacular views and a chilled-out venue for evening cocktails and snacks. For a
more formal dining experience, the second floor Prima Restaurant serves local and international cuisine.
The hotel also offers extensive conference and banqueting space, with nine separate meeting rooms covering more than 620m². The largest - the Catleya Ballroom - can hold 180 guests.
“As we enter 2013, Indonesia will become a key part of our Asian expansion strategy,” said Glenn de Souza, Best Western International’s Vice President International Operations – Asia & the Middle East. “This year we plan to add at least 12 new hotels to our Indonesian collection, encompassing many of the country's fast-growing cities.
“Semarang, with its expanding population of more than a million people and increasing importance as a region business hub, is one of these cities. We are delighted to welcome BEST WESTERN Star Hotel to the Best Western family,” Mr. de Souza added.
Best Western International is on track to more than quadruple its portfolio in Indonesia over the next three years.
ABOUT BEST WESTERN INTERNATIONAL
Best Western International is THE WORLD'S LARGEST HOTEL CHAIN®, providing marketing, reservations and operational support to over 4,000* independently owned and operated member hotels in 100* countries and territories worldwide. An industry pioneer since 1946, Best Western has grown into an iconic brand that hosts 400,000* guests worldwide each night. Equally committed to the business and leisure traveler, Best Western recently embarked on a mission to lead the hotel industry in customer care. World Vision is the charity of choice for Best Western in building the world's largest family, with our hotels and staff sponsoring children in need around the globe. Best Western’s partnerships with AAA®/CAA®, Michael Waltrip RacingTM and Harley-Davidson® help guests make the most of every trip. For the fastest way to a free night, join Best Western Rewards®, the only hotel frequency program that's truly global. For more information or to make a reservation, please visit www.bestwestern.com
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