ASEAN KEY DESTINATIONS
Best Western Debuts in Stunning Sulawesi
(Bangkok – April 08, 2014): Best Western International’s rapid expansion in Indonesia is gathering pace, with the opening of the company’s first ever hotel on the magical island of Sulawesi.
Located in the island’s main international gateway city and commercial capital, Makassar, the BEST WESTERN PLUS Makassar Beach is a modern, upscale hotel located in the very heart of the action. Set on the main Jalan Botolempangan, which is home to a variety of vibrant restaurants and lively food stalls, the hotel is also just minutes from Losari Beach.
“We are delighted to announce the arrival of Best Western in the exciting city of Makassar, and on the incredible island of Sulawesi,” said Glenn de Souza, Best Western’s Vice President of International Operations for Asia & the Middle East.
“As Indonesia emerges as an economic power, trade and tourism is spreading out into the country’s many outlying islands and provinces. As the 11th largest island in the world and home to outstanding cultural and ecological diversity, Sulawesi is becoming a new regional center of trade and tourism.
“The launch of this new hotel will establish Best Western as one of the first international hotel groups on the island, and we are confident our upscale BEST WESTEN PLUS product will be well-received by the increasing number of visitors to Makassar and Sulawesi,” Mr. de Souza added.
BEST WESTERN PLUS Makassar Beach features 162 upscale rooms, including nine suites, ranging from 27-62m?. All rooms come equipped with such modern amenities as 32-inch LED TVs, tea and coffee making facilities, alarm clocks and complimentary Wi-Fi.
Guests are able to take a refreshing dip in the semi-outdoor swimming pool, or simply unwind with a sunset cocktail at the pool bar. The ‘Chill In Restaurant’ offers exquisite local, Indonesian and Western cuisine, while the De Corner Lounge serves up a range of fine wines and spirits.
And for corporate guests, the hotel offers no fewer than 12 meeting rooms with a capacity of 150 delegates, all supported by modern audio-visual equipment and a business center.
BEST WESTERN PLUS Makassar Beach joins Best Western’s existing portfolio of 12 hotels across Indonesia, including locations in Bali, Jakarta, Semarang and Malang. But following the Sulawesi launch, Best Western also plans to expand into other areas of the Indonesian archipelago including Sumatra and Kalimantan.
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ABOUT BEST WESTERN INTERNATIONAL
Best Western International is 'THE WORLD'S LARGEST HOTEL CHAIN?', comprising more than 4,000* independently owned and operated hotels in 100* countries and territories worldwide. Offering three distinct brand levels - midscale BEST WESTERN, upscale BEST WESTERN PLUS and luxury BEST WESTERN PREMIER - the company is able to cater for the needs of any business or leisure traveler. Best Western first launched in Asia & the Middle East in 2001 and now covers 27* countries in the region. For hotel owners, Best Western offers a broad range of operational support, including sales, marketing and distribution, with online, mobile and social media booking capabilities. The award-winning Best Western Rewards? guest loyalty program also has 15 million members. For more information or to make a reservation, please visit www.bestwesternasia.com.
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