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Best Western Celebrates Cebu Debut

(Bangkok – March 21, 2012): Best Western International - The World’s Largest Hotel Chain? - has opened the BEST WESTERN PLUS Lex Cebu Hotel - its first hotel in the Philippine’ Cebu City.
Located on Escario Street, in the heart of Cebu City, BEST WESTERN PLUS Lex Cebu Hotel offers a new level of upscale accommodation and superb service in this exciting city.

This modern, 10-storey hotel offers 83 exquisitely-designed guestrooms, including five suites. All rooms come equipped with LED televisions with cable channels and complimentary Wi-Fi. Guests at the BEST WESTERN PLUS Lex Cebu Hotel can also take advantage of an array of leisure facilities, including a fitness center and an outdoor, infinity-edged swimming pool, perfect for relaxing in the tropical sun.

Guests can choose to either dine in hotel's international restaurant, or take advantage of the 24-hour room service.

One of the Philippines' oldest Spanish settlements, and now one of its largest cities, Cebu City is fast becoming one of the country’s most popular tourism destinations. It is also attracting an increasing amount of corporate travel, and BEST WESTERN PLUS Lex Cebu Hotel is in a perfect position to cater for this market. The hotel has a ballroom that can accommodate up to 120 people, two meeting rooms holding up to 100, and one boardroom that can seat 10 business delegates.

“The Philippines is one of the most exciting markets in Asia right now, and Cebu City is right at the heart of the country’s growth,” said Glenn de Souza, Best Western International’s Vice President International Operations – Asia & the Middle East.

“With the Philippine government recently announcing plans to attract 10 million tourists by 2016, it’s easy to see the potential for development in the country. With its coastal location, easy accessibility and vast array of attractions, the future looks incredibly bright for Cebu City, and we are delighted to finally have a presence in this exciting market,” Mr. de Souza added.

BEST WESTERN PLUS Lex Cebu Hotel will become the sixth Best Western hotel in the Philippines, and the second upscale BEST WESTERN PLUS.  
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Best Western International is THE WORLD'S LARGEST HOTEL CHAIN?, providing marketing, reservations and operational support to over 4,000* independently owned and operated member hotels in 100* countries and territories worldwide. An industry pioneer since 1946, Best Western has grown into an iconic brand that hosts 400,000* guests worldwide each night. Equally committed to the business and leisure traveler, Best Western recently embarked on a mission to lead the hotel industry in customer care. World Vision is the charity of choice for Best Western in building the world's largest family, with our hotels and staff sponsoring children in need around the globe. Best Western’s partnerships with AAA?/CAA?, Michael Waltrip RacingTM and Harley-Davidson? help guests make the most of every trip. For the fastest way to a free night, join Best Western Rewards?, the only hotel frequency program that's truly global. For more information or to make a reservation, please visit

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This year in Thailand-what next?

AseanAffairs   04 January 2011
By David Swartzentruber      

It is commonplace in journalism to write two types of articles at the transition point between the year that has passed and the New Year. As this writer qualifies as an “old hand” in observing Thailand with a track record dating back 14 years, it is time take a shot at what may unfold in Thailand in 2011.

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