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(Bangkok – November 10, 2015): Best Western Hotels & Resorts has revealed plans to launch its new boutique lifestyle brand, V?b, in Myanmar.

Scheduled to welcome its first guests in 2018, the new-build V?b Yangon will bring a new sense of style and contemporary comfort to guests in Myanmar’s largest city.

All 110 rooms will feature chic, urban design, along with a high level of connectivity. Guests will benefit from complimentary Wi-Fi, work spaces with conveniently placed universal power outlets and USB ports, and “Smart” flat-screen televisions.

The V?b social lobby concept allows guests to relax and stay connected, with stylish seating, free Wi-Fi, ample USB and power ports for electronic devices, and LED mood lighting.

V?b also provides guests with the convenience of mobile check-in services, “grab and go” snack station and fitness center to recharge their batteries.

“At Best Western we understand that today’s independently-minded guests demand a high degree of convenience and connectivity. That’s why we developed V?b - an ultra-modern hotel concept that focuses on the needs of millennial travelers,” explained Olivier Berrivin, Best Western Hotels & Resorts’ Managing Director of International Operations - Asia.

“I am delighted to be able to announce the first V?b hotel in Myanmar, located in the fast-growing city of Yangon. It is incredibly fitting that we are launching this exciting new hotel concept in one of the world’s most exciting and dynamic destinations.

The decision to launch its first V?b hotel in Myanmar reflects Best Western’s long-term commitment to this rapidly-emerging country. In 2013, Best Western became one of the first global hotel companies to open in Myanmar, following the country’s re-emergence onto the international stage. It has since expanded to a portfolio of three operating hotels, located in Yangon and Mandalay, with several more in the pipeline.

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About Best Western Hotels & Resorts:

Best Western Hotels & Resorts headquartered in Phoenix, Ariz., is a privately held hotel brand with a global network of more than 4,100* hotels in more than 100* countries and territories worldwide. Best Western offers seven hotel brands to suit the needs of developers and guests in every market: BEST WESTERN?, BEST WESTERN PLUS?, BEST WESTERN PREMIER?, BEST WESTERN PLUS EXECUTIVE RESIDENCY?, V?b?, BW Premier Collection? and GL?. Now celebrating 69 years of hospitality, Best Western provides its hoteliers with global operational, sales and marketing support, and online and mobile booking capabilities. More than 25 million travelers are members of the brand’s award-winning loyalty program Best Western Rewards?, one of the few programs in which members earn points that never expire and can be redeemed at any Best Western hotel worldwide.

Best Western Asia first launched in Bangkok in 2001 and now covers 15* countries in the region, with more than 100 hotels in operation and in the pipeline. For hotel owners, Best Western Asia offers a broad range of operational support, technical service support, Sales& marketing and distribution, with online, mobile and social media booking capabilities. To learn more about a specific hotel or discover other Best Western hotels across the region, visit

For more information on development opportunities in Asia with Best Western International, please visit or contact us at

*Numbers are approximate and can fluctuate.

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This year in Thailand-what next?

AseanAffairs   04 January 2011
By David Swartzentruber      

It is commonplace in journalism to write two types of articles at the transition point between the year that has passed and the New Year. As this writer qualifies as an “old hand” in observing Thailand with a track record dating back 14 years, it is time take a shot at what may unfold in Thailand in 2011.

The first issue that can’t be answered is the health of Thailand’s beloved King Bhumibol, who is now 83 years old. He is the world's longest reigning monarch, but elaborate birthday celebrations in December failed to mask concern over his health. More






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