ASEAN KEY DESTINATIONS
Best Western Brings International Comfort to Buriram
(Bangkok – December 3, 2013): Best Western International (BWI) has become the first international hotel group to launch in Buriram – the fast-growing city in northeast Thailand.
BEST WESTERN Royal Buriram Hotel in Buriram, 395km northeast of Bangkok, welcomed its first guests this week following a major launch event attended by the hotel’s owning company, senior local dignitaries and representatives from BWI and the Tourism Authority of Thailand (TAT).
BWI’s Director of Operations for Asia, Philippe Anric, addressed the opening ceremony:
“I am delighted to be here today as we embark on another exciting chapter in the story of Best Western, and in the history of Buriram,” Mr. Anric said.
“The opening of the Best Western Royal Buriram Hotel, in the very heart of the city, means that for the very first time visitors to Buriram will be able to stay in a globally-recognized, internationally-branded hotel, with a complete range of modern facilities and an incredible level of service.
“Best Western’s decision to move into Buriram reflects the incredible confidence we have in this city. We truly believe that Buriram, and northeast Thailand, lie at the center of an exciting new era in Asian travel,” Mr. Anric added
Located in the center of the city, BEST WESTERN Royal Buriram Hotel offers 79 contemporary rooms, all featuring such modern amenities as complimentary Wi-Fi, 32-inch LCD televisions with international satellite channels, minibars and room service.
Facilities at the hotel include an all-day dining restaurant serving both Asian and international cuisine, and an outdoor swimming pool with sun loungers, allowing guests to relax and soak up the tropical sun.
For business travelers, the hotel’s excellent location, international amenities and high level of connectivity make it the perfect option. For leisure travelers, Buriram is the gateway to a wealth of attractions, including the stunning Angkor-style temples of Phanom Rung Historical Park.
BEST WESTERN Royal Buriram Hotel becomes BWI’s 17th hotel in Thailand, and Buriram is its ninth destination in the Kingdom. BWI is also present in Bangkok, Hua Hin, Pattaya, Phuket, Krabi, Koh Samui, Koh Phangan and Khao Lak.
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ABOUT BEST WESTERN INTERNATIONAL
Best Western International is 'THE WORLD'S LARGEST HOTEL CHAIN®', comprising more than 4,000* independently owned and operated hotels in 100* countries and territories worldwide. Offering three distinct brand levels - midscale BEST WESTERN, upscale BEST WESTERN PLUS and luxury BEST WESTERN PREMIER - the company is able to cater for the needs of any business or leisure traveler. Best Western first launched in Asia & the Middle East in 2001 and now covers 27* countries in the region. For hotel owners, Best Western offers a broad range of operational support, including sales, marketing and distribution, with online, mobile and social media booking capabilities. The award-winning Best Western Rewards® guest loyalty program also has 15 million members. For more information or to make a reservation, please visit www.bestwesternasia.com.
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