Google

ASEANAFFAIRS
Sign up | Log in

    ASEAN PROFILES

  ASEAN KEY DESTINATIONS

PR Today

Home >> Press Release

Best Western Arrives in Magical Myanmar
 
(Bangkok – May 21, 2013): Best Western International has announced plans to launch its famous hotel brand in the world’s most exciting emerging market, Myanmar.

The ‘World’s Largest Hotel Chain®’ has sealed an agreement to take over the management of the Green Hill Hotel, a modern new property located in the heart of Myanmar’s largest city, Yangon.
 
In doing so, Best Western International becomes the first US hotel company to establish a presence in Myanmar, following the exciting recent developments that have allowed the country to welcome new foreign investment.
 
The six-month-old Green Hill Hotel, which features 189 light, contemporary rooms and suites, will now be operated by Best Western International under its midscale BEST WESTERN brand. And the company’s Vice President of International Operations for Asia and the Middle East, Glenn de Souza, said he believes the company’s international management expertise will provide a huge boost for the fledgling hotel.

“There is no doubt that Myanmar is one of the world’s hottest hotel markets at present, with a major increase in new hotel supply needed to cater for a huge influx of guests. So it is vital that hotel owners in the country choose the right partners to ensure optimum performance at their properties,” Mr. de Souza said,

“We are confident that Best Western International’s proven track record in the Asian hotel market, along with our highly skilled management and staff, will enable the Green Hill Hotel to not only increase occupancy and average rates, but also broaden its geographical guest mix.

“Best Western International wants to form long and lasting partnerships in Myanmar; we want to be here for the long-term, to help grow the country’s tourism industry. Our partnership with the Green Hill Hotel is just the start of our plans for Myanmar,” Mr. de Souza added.

The Green Hill Hotel is located in the Tamwe Township area of central Yangon, just 15 minutes’ drive from the stunning Shwedagon Pagoda. The hotel’s 189 air-conditioned rooms all feature 32-inch flat-screen televisions with international satellite channels, bathrooms with bathtubs and showers, and complimentary Wi-Fi.
 
A bright, contemporary restaurant serves a selection of Chinese, Asian and international cuisine, while the property also offers meeting room facilities for business travelers.
 
The launch of Best Western International’s first hotel in Myanmar means the company now has a presence in nine of the ten countries that form the ASEAN region. Best Western International is planning to announce further developments in Myanmar in the near future.

###

ABOUT BEST WESTERN INTERNATIONAL
 
Best Western International is THE WORLD'S LARGEST HOTEL CHAIN®, providing marketing, reservations and operational support to over 4,000* independently owned and operated member hotels in 100* countries and territories worldwide. An industry pioneer since 1946, Best Western has grown into an iconic brand that hosts 400,000* guests worldwide each night. Equally committed to the business and leisure traveler, Best Western recently embarked on a mission to lead the hotel industry in customer care. World Vision is the charity of choice for Best Western in building the world's largest family, with our hotels and staff sponsoring children in need around the globe. Best Western’s partnerships with AAA®/CAA®, Michael Waltrip RacingTM and Harley-Davidson® help guests make the most of every trip. For the fastest way to a free night, join Best Western Rewards®, the only hotel frequency program that's truly global. For more information or to make a reservation, please visit www.bestwestern.com


Reach Southeast Asia!
10- Nations, 560- Million Consumers
And $1 -Trillion Market
We are the Voice of Southeast Asia Media Kit
The only Media Dedicated to Southeast Asia Advertising Rates for Magazine
Online Ad Rates
Contact: marketing@aseanaffairs.com

Comment on this Article. Send them to  your.views@aseanaffairs.com

Letters that do not contain full contact information cannot be published.
Letters become the property of AseanAffairs and may be republished in any format.
They typically run 150 words or less and may be edited
 
or
submit your comment in the box below



 
Today's  Stories    21 May 2013 Subsribe Now !
• U.S. Business Groups Welcome Myanmar's President U Thein Sein to Washington Subcribe: Asean Affairs Global Magazine
• Thai listed firms’ post earnings of THB 241 bln in Q1/2013 Asean Affairs Premium
• SGX enters discussions on sale of Philippine Dealing System stake
• Tackling Development Gaps in ASEAN
Research Reports
on Thailand 2007-2008

•Textiles and Garments Industry

•Coffee industry

•Leather and footwear industry

•Shrimp industry

• Jakarta index up following naming of new finance minister
•Tenaga unit issues RM1.62b Sukuk for Penang power plant
• Govt does not rule out anti-discrimination labour laws: Tan Chuan-Jin
Asean Analysis            13 May 2013 Advertise Your Brand
• Asean Analysis- May 13, 2013  
• Asean Weekly- May 3, 2013 Sponsor Our Events
Asean Stock Watch     21 May 2013
• Asean Stock Watch-May 21, 2013  

ASEAN NEWS UPDATES      Updated: 04 January 2011

 • Women Shariah scholars see gender gap closing
• Bank Indonesia may hold key rate as inflation hits 7 percent
• Bursa Malaysia to revamp business rules
• Private property prices hit new high in Singapore • Bangkok moves on mass transport
• Thai retailers are upbeat
• Rice exports likely to decline • Vietnamese PM projects 10-year socioeconomic plan

ASEAN  ANALYSIS

This year in Thailand-what next?

AseanAffairs   04 January 2011
By David Swartzentruber      

It is commonplace in journalism to write two types of articles at the transition point between the year that has passed and the New Year. As this writer qualifies as an “old hand” in observing Thailand with a track record dating back 14 years, it is time take a shot at what may unfold in Thailand in 2011.

The first issue that can’t be answered is the health of Thailand’s beloved King Bhumibol, who is now 83 years old. He is the world's longest reigning monarch, but elaborate birthday celebrations in December failed to mask concern over his health. More

 

Name

Name


Email

Email



1.  Verifier

1. Verifier

For security purposes, we ask that you enter the security code that is shown in the graphic. Please enter the code exactly as it is shown in the graphic.
Your Code
Enter Code

Home | About Us | Contact Us | Special Feature | Features | News | Magazine | Events | TV | Press Release | Advertise With us

Our Products | Work with us | Terms of Use | Site Map | Privacy Policy | Refund Policy | Shipping/Delivery Policy | DISCLAIMER |

Version 5.0
Copyright © 2007-2015 TIME INTERNATIONAL MANAGEMENT ENTERPRISES CO., LTD. All rights reserved.
Bangkok, Thailand
asean@aseanaffairs.com