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Bangkok gets a taste of the inventive Icelandic spirit with Reyka Vodka, an award-winning vodka from the land of fire and ice

Bangkok, 28 August 2015 – Reyka Vodka, a preciously handcrafted premium vodka, was introduced to Bangkok by Brand Ambassador Joe Petch, who hosted a fun and intimate tasting session on his very first visit to Thailand. The trendy Black Amber Social Club and Minus 13, Whisgars Silom welcomed an exclusive gathering of guests who discovered the silky finish that defines the world’s only vodka filtered through lava rocks.
An experienced mixologist, Joe showcased his inventive range of skills, along with the deliciously smooth taste of Reyka Vodka, in three never-before-seen in Thailand cocktail creations. The guest bartending session brought a taste of the innovative world of Iceland to Bangkok that evening, delighting the invitees who enjoyed these unconventional cocktails.

Guests had the chance to sip on delicious creations such as: Ice & Stone (Reyka Vodka, Yellow Chartreuse, Lillet Blanc and Reyka Bitters), Himinn Safa (Reyka Vodka, Ginger, Lemon Juice), and Forager’s Ramble (Reyka Vodka, Thyme Syrup, Cinzano Bianco and Reyka Bitters). The first is a unique variation of the Martini and features the limited edition “Reyka Bitters”, of which there are only a limited number of bottles in the world. Made using botanicals such as Icelandic moss, angelica leaf and crowberry, the unique flavour profile of the Icelandic bitters brought a different dimension to this well-loved classic.

Joe shared, “Reyka’s distinctive flavor is due to its resourceful production process, including the only Carter-Head Still in the world that distills vodka; the use of pure arctic spring water; lava rock filtration, considered to be one of the most natural and effective filtration processes in the world; the geo-thermal energy from volcanic activity to power our distillery without adding any impurities to our vodka; and a master distiller who hand crafts Reyka in preciously small batches. I’m very grateful for the opportunity to present Reyka and its inventive heritage; Thailand enjoys such a rapidly burgeoning demand for very high quality spirits, and it is great to see this enthusiasm through the tasting session in Bangkok.”

Before joining Reyka as a Brand Ambassador, Joe worked closely with the British F&B industry as a researcher, blogger, bartender, trainer and consultant. In 2012 he developed the Wine & Spirits Education Trust, Spirits Qualification Levels 1 & 2 for William Grant & Sons. In 2013 Joe started working with Reyka Vodka, and helped deliver the UK Best practice bartender foraging expedition as well as a Reyka Vodka workshop in NYC. In addition, he has been working closely with the best bartenders globally to show the true potential of this uniquely crafted Icelandic vodka.


For more information about Reyka, please contact:

About Reyka Vodka:

Reyka’s distinctive flavor is attributed to five key elements; (i) the clean taste of Icelandic spring water, refined even further; (ii) the small batch Carter-Head Still; (iii) lava rock filtration, considered to be one of the most natural and effective filtration processes in the world; (iv) the geo-thermal energy (powered by steam from nearby hot springs) used during the production process to supply power without adding impurities and (v) the clean Icelandic air.

It has developed an exceptional taste reputation internationally; in 2011 Reyka was awarded the Vodka Trophy at the International Wine and Spirit Competition (IW.SC) and in 2013, the Gold Medal in the San Francisco World Spirits Competition and ‘Very good—Strong recommendation’ at the Ultimate Spirits Challenge.

Reyka Nose and Tasting Notes:

Nose:  Fresh, rounded aniseed with creamy vanilla, light spicyness, and underlying savoury grain.

Taste:  Soft, delicate texture that becomes fuller-bodied and lightly creamy, with elegant, rounded aniseed and vanilla, a sweet-dry balance, luscious light spicyness, and underlying savoury grain.

About William Grant & Sons

The makers of Reyka, William Grant & Sons, Ltd. are an independent family-owned distiller headquartered in the United Kingdom and founded by William Grant in 1887. Today, the luxury spirits company is run by the fifth generation of his family and distills some of the world’s leading brands of Scotch whisky, including the world’s most awarded single malt Glenfiddich?, The Balvenie? range of handcrafted single malts and the world’s third largest blended Scotch Grant’s? as well as other iconic spirits brands such as Hendrick’s? Gin, Sailor Jerry? Rum, Tullamore D.E.W. Irish Whiskey and the award-winning Milagro? Tequila.

For more information on the company, please visit

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