Bangkok Airways introduces Airline Mascots to tackle young target

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Bangkok Airways introduces Airline Mascots to tackle young target

Bangkok / 21 March 2013 - Bangkok Airways introduces the airline's 5 cartoon mascots to tackle young target group of kids and teens. These 5 mascots will further be developed as products and later created as cartoon animated series to air in Bangkok Airways' in-flight entertainment and lounges.

Capt. Puttipong Prasarttong-Osoth, Bangkok Airways' president said "We came up with an idea to have the mascots because we want to expand our target base focusing at younger target group. These 5 characters of the mascots are designed from our actual aircrafts in service using colors and designs that please children"

Each mascot will have his and her unique characters; "SKY" is active, confident, lively and fast. "SUNSHINE" is joyful, humble and cute, "ROCKY" is reserved, strong and warm, "WINDY" is playful, courteous and talkative and "DAISY" is naughty and playful.

Get to know more about Bangkok Airways' 5 mascots now at www.facebook.com/flybangkokair

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By David Swartzentruber

It is commonplace in journalism to write two types of articles at the transition point between the year that has passed and the New Year. As this writer qualifies as an “old hand” in observing Thailand with a track record dating back 14 years, it is time take a shot at what may unfold in Thailand in 2011.

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