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The Five Elements design concept has been awarded the best interior design.

 Sofitel So Bangkok announced that the hotel recently received the '2013 HA+D Award for Design Excellence' in the category of 'Hotel Interior Design – Over 100 Rooms' from Hospitality Architecture & Design. As one of the most comprehensive reader's choice awards dedicated to the hospitality industry, the HA+D Awards celebrates excellence in architecture, interior design, innovation, and sustainability.

“We're proud to be a Thai property with French heritage, which is mirrored in the hotel's design. Monsieur Christian Lacroix provided his design flamboyances around the hotel, but the interior design is credited to our team of Thai design partners who were able to embrace the spirit of joie de vivre and independently re-interpret the five elements with panache. Our main welcoming space, the park lobby, also showcases the works of up-and-coming young Thai furniture designers, representing the vibrancy of Bangkok and Thailand,” said Gilles Cretallaz, General Manager of Sofitel So Bangkok.

The five distinguished interior designers who have lent their design charisma to Sofitel So Bangkok are Khun Pongthep Sagulku from August Design Consultant, Khun Vitoon Kunalungkarn from IAW, Khun Nithi Sthapitanonda from IA49, Khun Somchai Jongsaeng from Deca Atelier, and Khun Rujiraporn Wanglee from PIA. The hotel architecture was designed by Khun Smith Obayawat of OBA Architect.

In addition to the latest design award, Sofitel So Bangkok has also been the recipient of a whole range of international accolades since opening in February 2012, including recently having featured in the Cond? Nast Traveler's Hot List 2013. Other accolades include the “Certificate of Excellence 2013” from TripAdvisor, “One of five stunning designer hotels” by Business Traveler, “Luxe List 2012: One of the best new places to stay” by DestinAsian. “Best of the Best 2012” by Robb Report, and “Best Business Hotel 2012: Best in Thailand and one of the best worldwide” by Wallpaper UK.

For more information on the awards please visit or email us at H6835@SOFITEL.COM.


About Sofitel So Bangkok – Design (The Five Elements)

With a prime location on the corner of North Sathorn and Rama IV roads, overlooking Lumpini Park, the 30-storey, 238-room Sofitel So Bangkok is the city’s first truly urban design hotel. In what is a bold statement of art and design created through a one-of-a-kind collaboration between an award-winning Thai architect and leading local designers, the property draws inspiration from the Five Elements – Water, Earth, Wood, Metal, and Fire.

From the trees, soil, ponds, sunshine, and buildings that coexist within this serene part in the heart of Bangkok, five of Thailand's leading designers were called on to re-interpret the essence of the five elements. To encapsulate the stories of the interior visionaries, Khun Smith Obayawat of OBA Architect designed the Sofitel So Bangkok building as a bold statement of art and design, and like a treasured hardback book with both covers equally intricate.

Fire: Indulgence and Flair
As the visionary behind many of Asia's award-winning designs, Khun Rujiraporn Pia Wanglee of PIA Interior brings the “Bangkok” to “Sofitel So Bangkok”. She draws on the city's rich past and revolutionary age to create inspiring impressions, using the fire element to create dynamic spaces, and adding the elusive yet omnipresent Bangkok soul into each iconic restaurant and meeting space.

Water: Sophistication and Calm
Known for his aesthetic of clean lines and timeless appeal, Khun Pongthep Sagulku of August Design has received numerous accolades from the Association of Siamese Architects. Drawing inspiration from Bangkok's unique skyline, he has created a seamless stage to drink in the views of this ever-changing city in the water element rooms.

Earth: Wonder and Enrichment
Interior designer Khun Vitoon Kunalungkarn of IAW Design has been the driving force behind Bangkok's most stylish properties. For Sofitel So Bangkok's earth element rooms, he looks back to the roots of humanity, exploring Thailand's wonder to create a cocoon of comforts grounded in simplicity and in tune with Mother Nature.


Wood: Elegance and Tranquility
Founder and president of the respected 49 Group, Khun Nithi Sthapitanonda is renowned for his multi-disciplinary approach to design, drawing inspiration from Thai heritage homes to create the wood element rooms, with wood and light interacting to recreate spaces as art.
Metal: Purity and Modernity
Khun Somchai Jongsaeng of Deca Atelier designed the metal element rooms based on the concept that spaces are reflections of their locale. A haven of soothing colors and textures are suspended in tranquility at the crossroads of time and space. His creation invites guests to contemplate the addictive momentum of Bangkok by pausing for a moment of introspective reflection.




* * * * *


Sofitel, World Class Hotels & French Elegance

Sofitel is the only French luxury hotel brand with a presence on five continents with 120 addresses, in almost 40 countries (more than 30,000 rooms). Sofitel offers contemporary hotels and resorts adapted to today’s more demanding and more versatile consumers who expect and appreciate beauty, quality and excellence. Whether situated in the heart of a major city like Paris, London, New York, Shanghai or Beijing, or nestled away in a country landscape in Morocco, Egypt, French Polynesia or Thailand, each Sofitel property offers a genuine experience of the French “art de vivre”.


Sofitel Legend and & Sofitel So are two labels that come to enrich Sofitel Luxury hotels.

Sofitel Legend hotels are iconic and mythical; they are often centuries-old listed heritage buildings: Sofitel Legend Metropole Hanoi, Sofitel Legend The Grand Amsterdam and Sofitel Legend Old Cataract Aswan.

Sofitel So hotels are new ? boutique hotels ? characterized by a stylish focus on contemporary design by famous architects and/or embellished by international celebrities from the world of fashion, design or art: Sofitel So Mauritius Bel Ombre, Sofitel So Bangkok and Sofitel So Singapore (2013).

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This year in Thailand-what next?

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By David Swartzentruber      

It is commonplace in journalism to write two types of articles at the transition point between the year that has passed and the New Year. As this writer qualifies as an “old hand” in observing Thailand with a track record dating back 14 years, it is time take a shot at what may unfold in Thailand in 2011.

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