ASEAN KEY DESTINATIONS
APCWL 2015: the first regional expo to cater to the rise in luxury markets in Asia and Thailand
23-25 October 2015, Royal Phuket Marina
Bangkok, 3 July 2015 - Aimed at a massively burgeoning regional market and showcasing the largest range of luxury products ever seen in Southeast Asia, APCWL Lifestyle Expo
represents an advantage-laden sourcing forum for wholesalers, retailers and importers in the Asia Pacific Region. Industry professionals come together to do business, promote products,
expand their markets, consolidate business relations and exchange ideas in the energetic and refreshing environment of Thailand’s most popular resort location, Phuket. APCWL will
be held at the Royal Phuket Marina from 23-25 October 2015, and is the first event of its type to be held under the APCWL premium product forum concept.
Hillman Lentz, CEO and President, Hathor Investment Group, explains: “Growth in numerous luxury markets across Asia has been solid. Luxury car markets are up 10 percent
from 2013, driven by emerging markets, where luxury vehicles are still seen as a symbol of status and a social enabler. Hotels are also benefiting from steadily growing demand, up 9 percent.”
He continues, “A new generation of consumers who are seeking superior lifestyle experiences, helped to fuel significant growth in the luxury goods market. Whisky and fine
wine and are often synonymous with luxury, while the overall beverage category comprises 30 percent of the food and beverage market; demand for gourmet food is unrelenting. There
are many luxury industries that can benefit from a powerful and convenient forum such as APCWL.”
Attracting millionaires and billionaires from all over Asia, APCWL – the Asia Pacific Cigar Whisky and Luxury Lifestyle Expo, offers exhibitors and sponsors the best opportunity to
showcase their products to High and Ultra High Net Worth Individuals. APCWL 2015 is dedicated to offering a premier sourcing channel across a great many luxury product
categories, including: cigars & accessories (featuring the largest range of cigars in Asia), fine wines, catering, restaurants & fine cuisine, whisky (again, Asia’s largest single-source
collection), spirits and premium beers, coffee, watches, jewelry and collectables, prestige cars & bikes, , jet skis & water sports equipment, airlines, hotels & resorts, golf equipment &
holidays, cosmetics & beauty, boating & cruising, spas & healthcare, legal & insurance, banking & financial services and luxury property.
Organized by Hathor, this three-day event is billed as a major luxury goods networking opportunity attracting the cr?me de la cr?me of Asia. Asia is the single largest and fastest
growing market for high-end luxury lifestyle products in the world today. Cigar sales are growing in excess of 18% per annum with single malt whisky increasing by more than 21%
per annum; Asia is leading the world in the expansion of middle and high-income earners.
APCWL has 15 premium cigar brands already confirmed, plus major single malt whisky distilleries as part of a superb billing; plus the Expo will contain educational events and
conferences with special guest speakers. It is a complete program of engagement for luxury lifestyle stake holders region-wide.
The APCWL Lifestyle Expo will also feature a programme of Special Events, including workshops covering ‘The Luxury Lifestyle Market in Asia–Pacific,’ the ‘Advantages of
Hospitality Venues stocking Cigars,’ the ‘Growth of Whisky in Asia-Pacific,’ the ‘Growth of
Cigars in Asia-Pacific,’ ‘Laws and Legislation for Cigars and Whisky in Asia-Pacific,’ and the ‘Value of Single-Cask Whisky.’
APCWL Lifestyle Expo is organized by Hathor Investment Group Limited and is marketed internationally through the Hathor global alliance and supported by the Royal Phuket Marina
and The Village Coconut Island as host venue sponsors.
The APCWL is hosted over three days, with Day One designated as Media and VIP day, Day Two as trade day, and Day Three open to the public.
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