ASEAN KEY DESTINATIONS
Amobee Joins Forces With Four Large Mobile Operators to Bring Big Data to Mobile Advertising
Amobee providing big data mobile ad serving platform for Globe, Optus, SingTel and Telkomsel
SINGAPORE and BARCELONA, Spain, Feb. 26, 2013 /PRNewswire/ -- Amobee, the company defining mobile advertising, today announces their exclusive partnership with four leading mobile operators: Globe, Optus, SingTel and Telkomsel. Amobee's publisher-side mobile advertising platform, PULSE for Publishers, is now fully operational in the region and gives these large operators the ability to lead the mobile advertising ecosystem in Asia with data-rich, privacy compliant inventory, which is the holy grail of mobile advertising.
With Amobee's leading-edge mobile advertising technology, Globe, Optus, SingTel and Telkomsel can now provide global brands with the most relevant, high quality mobile advertising inventory to reach the fast-growing Asian market. The Amobee PULSE for Publishers platform gives each of these operators the ability to enhance mobile inventory with targetable user data, therefore enabling brands to achieve better results by reaching the right consumers, at the right time, in the right place, with the right offer.
Allen Lew, CEO of Group Digital L!fe, SingTel, said, "Consumers are increasingly choosing mobile devices for the consumption of content and to conduct research for their purchases. Many of them are also warming up to targeted ads which reflect their interests, connections or locations. This makes the mobile space increasingly relevant for brands and advertisers."
He added, "By working with Amobee, the SingTel Group is extracting value from our unique assets - the scale of our regional customer base and our deep customer insights - to offer mobile advertisers the most mileage out of their spend. With the rich data we have, they can benefit from a more targeted and segmented customer reach. At the same time, our customers will benefit from personalised, highly relevant and non-intrusive mobile ads which are delivered in a legally compliant manner."
"The Philippines is one of the fastest growing, mobile-centric markets in the world, where nearly every Filipino owns a mobile device rather than a computer. Therefore, it has become crucial that advertisers and brands stay on top of consumers' minds with relevant mobile ads," said Ernest Cu, CEO of Globe. "Our partnership with Amobee will be essential in providing the most intuitive mobile offering to brands looking to leverage our unparalleled reach in this market."
"Amobee is excited to partner with Globe, Optus, SingTel and Telkomsel to make Asia the global leader in mobile advertising," said Trevor Healy, CEO of Amobee. "More importantly, we are using operators' big data to fuel better targeting."
Amobee, the company defining mobile advertising, offers comprehensive, end-to-end mobile advertising solutions and services for advertisers, publishers and operators worldwide. Headquartered in Redwood City, California, with offices in Europe, Asia, Australia, Latin America and throughout the United States, Amobee enables its large customers to run targeted, leading edge mobile ad campaigns on a global scale with unparalleled ROI. Amobee is a division of SingTel's Group Digital L!fe, which is focused on creating new digital growth engines to delight customers and disrupt adjacent industries. Amobee was declared the winner of the "Mobile Marketing & Advertising Agency of the Year" award at the 17th Annual Global Mobile Awards, held at the GSMA Mobile World Congress in Barcelona. Amobee was selected for its sustained leadership, creativity, innovation and success in mobile advertising, successfully spearheading growth, adoption and evolution of this fast-growing industry.
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