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ABCA Shares Nutritional Innovations and Insight at VIV Asia 2013

Bangkok, Thailand – To inaugurate its launch in Asia at VIV Asia 2013 in Bangkok, leading agricultural feed solutions supplier ABCA brought together a global panel of industry experts to speak about “The Next Paradigm Shift” in the animal feed circle. Authorities in the field shared the latest trends and insights on nutritional innovation, supply dynamics and food chain safety with key players in the Asian feed and livestock sectors. Discussions also addressed the recent issues of raw material shortage and food safety scandals, with a focus on how technological innovations can raise production standards and close the productivity gap.

Among the panel of influential keynote speakers was Dr Gordon Butland, Director of G&S Agri Consultants Co. Ltd, who spoke about global poultry dynamics and provided a fascinating analysis about how different parts of the same animal face different levels of demand in the marketplace. By discussing the impact of supply and demand trends on production and profits, Dr Butland shared new insights about how nutrition can maximise profitability.

Dr Graham Yeo, Technical Director of Premier Nutrition, gave a broad account of the history of antibiotics and detailed the ban on some antibiotics in the EU. He concentrated on the measures that can be taken by the producers and the industry to ameliorate the removal of antibiotic growth-promoters from feed, and suggested possible replacements such as prebiotics.

Dr Judith Nelson, former Head of the Feed Sector in the Agricultural Industries Confederation of the UK, spoke on feed and food safety regulations in the EU, focusing on the implications for Asian meat exporters. Of great interest to the audience was her discussion of ongoing issues such as the horse meat scandal and the likely impact such incidents will have on supply chain monitoring both within Europe and across the globe.

At the successful conclusion of the seminar, Managing Director of ABCA, Mr James Charteris-Hough, said, “The feed and livestock industries are experiencing a never-before-seen transition, and it is vital that every component of the supply chain works together to ensure food safety and production sustainability. As a leader in the field, ABCA’s goal is to share knowledge and stimulate discussion, and we have achieved that and more in this session.”
ABCA, a division of AB Agri Ltd, the Agricultural Group of Associated British Foods plc. (ABF), launched four nutritional solutions for the feed and livestock industry at VIV Asia, which was held in Bangkok from 13 to 15 March 2013. For more information, please log on to

Notes to the Editor:

About ABCA
ABCA is focused on optimizing the use of and developing new applications for specialist feed ingredients and materials derived from the food and drink industry. It has developed a range of yeast based micro ingredients for the animal feed sector across Asia.  ABCA works with sugar, yeast and yeast extract producers and malt processors to convert their valuable raw materials into safe, effective and innovative feed ingredients.  The ABCA business, headquartered in China, is developing across Asia through an expanding regional team offering extensive technical and distribution support.  The business is dedicated to providing new feed solutions and a first class service to domestic and international partners.

For more information, please visit our website:

About AB Agri Ltd
AB Agri, the agricultural division of Associated British Foods plc., operates at the heart of the agri food and drink industry with activities that stretch from ‘plough to plate’. Headquartered in the UK, where it occupies a dominant position in the agri-feed sector, AB Agri is rapidly developing its international platforms through businesses such as AB Vista, Premier Nutrition and ABCA.
It supplies technology-based products and services to farmers, feed and food manufacturers, processors and retailers. It also buys grain from farmers and supplies crop inputs through its joint venture arable operation; Frontier.

For more information, please visit our website:

About Associated British Foods plc
ABF is a diversified, international food, ingredients and retail group with sales of ?11.1 billion and 102,000 employees in 46 countries. The group has a wide range of successful brands and products in the food sector, and an increasingly strong presence in advanced research and technology. Listed on the London Stock Exchange, ABF is a FTSE 100 company and the fifth largest food business in Europe.

For more information, please visit our website:

Regional Press Contact:

Ms. Rachel Liem
Marketing & Customer Service Manager – SE Asia
ABCA - A Division of AB Agri Ltd
Tel: +603 6261 6239
Mobile: +6 019 359 7756

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This year in Thailand-what next?

AseanAffairs   04 January 2011
By David Swartzentruber      

It is commonplace in journalism to write two types of articles at the transition point between the year that has passed and the New Year. As this writer qualifies as an “old hand” in observing Thailand with a track record dating back 14 years, it is time take a shot at what may unfold in Thailand in 2011.

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