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25 December 2009
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Philippines: Export agency plans to promotions for 2010

As the country’s exports are expected to rebound next year from its negative territory this year, the government has prepared promotional activities for 2010 to support the export sector’s growth, reported the Manila Bulletin.

The Bureau of Export Trade Promotion (BETP), an agency under the Department of Trade and Industry, (DTI) has already presented its activities for 2010 to exporters during an exporters forum.

During the forum, BETP invited exporters to participate in the activities for 2010 by interfacing with the Market and Product Development Officers of BETP.

The BETP has encouraged exporters to review and maximise their plans with inputs from the activities of BETP for 2010.

This is the second year that BETP conducted a forum to update the export community on the accomplishments and forthcoming activities of the BETP. The forum was also intended to be a venue for networking and enhancement of working relationship between BETP and among members of the export sector.

For 2010, BETP intends to conduct 23 Outbound Business Matchings (OBMs) to cover processed food, auto parts, fine jewelry, furniture, housewares, wellness services, construction services, content for film and television, natural and organic products, and personal care products.

OBMs are selling missions, where the meetings between the foreign buyers and Philippine exporters are pre-arranged prior to the departure for abroad of the exporters.

BETP also intends to undertake other export promotion activities, including Inbound Business Missions (IBMs), In-store Promotions, Market Opportunity Mapping (MOM), participation in locally held trade fairs, information sessions. IBMs are the reverse of OBMs, where foreign buyers meet exporters in the Philippines. The meetings are pre-arranged to ensure a higher success of fit between exporters and buyers.


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