ASEAN KEY DESTINATIONS
Philippine broadband to drive telecoms
"The mobile penetration rate in the Philippines is about 80 percent in the beginning of the year. It should be 96 percent by the end of the year. So, we are seeing the market get relatively saturated," Einstein said.
He said some growth is likely because many of those in the 96 percent carry two or three subscribers identification module (SIM) cards.
By 2015, the country's mobile penetration rate is expected to hit 126 percent.
Einstein said future growth will be driven by mobile broadband Internet services.
Frost & Sullivan said the Philippines will remain a huge prepaid mobile market until 2015, adding that the rise of mobile Internet and broadband would lead to an increase in postpaid numbers.
Nitin Bhat, a partner at Frost & Sullivan said global data is projected to increase to 55 percent of the total average revenue per user (ARPU).
He said that this increase is a result of rising voice usage, text bundling and mobile Internet adoption.
Bhat, however, said mobile operators have to ensure that their back-haul networks are upgraded to cater to this increase in data traffic.
"Falling to do so would aggravate a dump pipe risk," he said.
Einstein said mobile data in the Philippines is over 50 percent of ARPU with non-messaging contribution at an estimated seven percent.
The country also has the highest data use figures in this area with 54 percent of the total data use in the region coming from the Philippines.
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