ASEAN KEY DESTINATIONS
Procter & Gamble expands in Philippines
On the sidelines of its 75th anniversary celebration, Jamie Endaya, P&G Philippines public relations manager, told reporters that the company would hire about 100 more people in the next two years to ramp up manufacturing operations at its Cabuyao, Laguna facility.
P&G Philippines has about 1,300 employees.
“We would upgrade some lines so that we would have capacity to produce more,” Endaya said.
He said production of disposable diaper brand Pampers is among those that would be expanded, mainly to supply domestic demand.
The official said they would likely increase export production.
At present, the Cabuyao plant churns out Pampers, three detergent brands (Tide, Mr. Clean, and Ariel), bath soap Safeguard, Joy dishwashing liquids, and Whisper feminine napkins.
Locally manufactured Joy is exported to Japan, while Pampers and Whisper are shipped to other Southeast Asian countries.
Endaya said the additional investment, part of which would be infused by the Cincinnati, Ohio-based parent firm, would come in soon.
“We are working with BOI how to best execute this investment,” he said, referring to the Board of Investments, which grants tax and other perks.
P&G Philippines corners almost a third of the local consumer goods market, Endaya said, adding that revenues last year were worth about P30 billion.
Its sales grew double-digits in the first quarter of this year, and it is “playing an important role in helping accelerate [Asia business,” said Deborah Henretta, P&G Asia group president.
The company offers about 20 brands in about 15 product categories, said Siddik Tetik, P&G Philippines general manager.
Other leading brands are fabric conditioner Downy, shampoo (Head & Shoulders, Pantene, and Rejoice), Endaya said. The Philippine subsidiary is P&G’s first Asian operations, and the third oldest worldwide.
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