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May 28, 2008

Quang Nam targets $288mn earnings

Vietnam’s Quang Nam province is determined to become a major tourist destination in the central region and Vietnam, aiming at 4.6 trillion dong (VND) (about $288 million) in revenue from tourism annually by 2015.

The province has also targeted four million arrivals per year, including 1.5 million foreign visitors, by that time.

Tourism is one of the sectors receiving top priority from local authorities, said Quang Nam Department of Culture, Sport and Tourism director Dinh Hai, adding that the province aimed to ensure sustainable development of its hospitality sector and make it more competitive in the context of global integration.

The province has singled out coastal and scenic areas such as the Thu Bon River, the Hon Kem Da Dung area, and heritage sites like Hoi An and My Son, for development of tourist facilities.

Most tourists were coming to the province for the world heritage sites of Hoi An and My Son, and for relaxing at beach resorts. However, the province would have more on offer by 2015, Hai said.

Quang Nam wanted to development marine tourism, eco-tourism, and ethno-tourist, helping visitors explore forests and mountains and learn more about the lifestyle of ethnic minority groups.

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