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 Samsung OMNIA Grand Launch IT
 Samsung To Lead Touch Phone Market with “OMNIA
Redefining the Ultimate All-in-One Touch Phone

Bangkok, August 21, 2008 – Samsung makes a new mobile phone phenomenon with the grand launch of ‘Samsung
OMNIA’ - so far the market’s most advanced ‘touch phone’ - in Thailand. Samsung OMNIA comes with all-inclusive functions under the product concept “More Than A Phone” that puts it way ahead of the other rivals which include 5-megapixel digital camera, Windows Mobile 6.1 OS, Samsung’s patented TouchWiz technology and all-available multimedia functions and communication tools that one will ever dream of in this one single handheld device. The arrival of “OMNIA” in Thailand simply whet the appetite of celebrities and distinguished consumers in Thailand who crave for this high-tech touch phone. After all, the phone has been much-raved for internationally and guaranteed for its utmost quality by many technology gurus around.

Mr. Manatase Annawat, Business Group Leader – Corporate Marketing, Thai Samsung Electronics Company Limited, says that “The touch-screen technology is now becoming the new standard of new models of mobile phones following the huge trend among young users. Samsung, as the creator of such trend, has been continuously releasing models of touch phones since earlier this year. Our previous touch phone models include the luxurious design ‘Giorgio Armani –Samsung,’ smart phone ‘Samsung i780’ and most recently ‘Samsung F480’ – the special exclusive phone created to commemorate the Olympics 2008. Today, however, is the day of Samsung
OMNIA   - the ‘real’ touch phone with best functions in the market so far.”

“Samsung is very pleased by the strong demand of Samsung
OMNIA in Thailand even prior to the official arrival of the product. Samsung OMNIA  has been recently introduced in Singapore and that was the beginning of the regional OMNIA craze which prompted us to arrange in Thailand the exclusive pre-order session that received the tremendous over-expected response of over 1,000 orders in just 10 days. The high-demand clearly reflects the strong response from the local consumers. In fact, OMNIA  is a much-raved product that is highly praised by many mobile phone gurus and celebrities; the handset also received the  ‘Gold Award’ from HWM Thailand Magazine representing the phone as the true ‘Touchphone’ leader in the industry.”

OMNIA  is the true all-in-one touch phone to give just everything users ever wish of from a mobile phone. Literally, OMNIA  means ‘Everything’ in Latin, and means ‘Wish’ in Arabic, and Samsung is very proud to say that Samsung OMNIA is the mobile phone with all-possible high-quality multimedia and digital communicative tools bundled into one. The tools include a five-megapixel CMOS digital camera with the latest value-added features for both still and moving pictures, face and smile detection, Windows Mobile 6.1 Professional OS for instant documentation just like a portable computer, and arrays of multimedia tools that support all types of music and VDO files. The phone also comes with a generous internal memory of 8GB that is extendable up to 16GB through an external slot, a wide 3.22” screen, Optical mouse, a Route66 GPS receiver – all bundled at the retail price of Bt24,990 with complimentary 1GB memory card. For more information about Samsung OMNIA , log on to

About Samsung Electronics
Samsung Electronics Co., Ltd. is a global leader in semiconductor, telecommunication, digital media and digital convergence technologies with 2007 consolidated sales of US$103.4 billion. Employing approximately 150,000 people in 134 offices in 62 countries, the company consists of four main business units: Digital Media Business, LCD Business, Semiconductor Business, and Telecommunication Business. Recognized as one of the fastest growing global brands, Samsung Electronics is a leading producer of digital TVs, memory chips, mobile phones and TFT-LCDs. For more information, please visit

About Thai Samsung Electronics
Thai Samsung Electronics Co., Ltd. is a leading provider of consumer electronics in Thailand: Audio Visual, Home Appliance, IT, Mobile Phone, and Semiconductor. In 2007, the company achieves sales of over 55 billion Baht, dividing into 33 billion Baht for export sales and 22.6 billion Baht for domestic sales. The company acquires the No.1 market share in LCD TV, Flat Panel TV, CTV, Side-by-Side Refrigerator, Two-door Refrigerator, Auto-Washing Machine, Microwave Oven, LCD Monitor and Multifunction Laser Printer. The company employs approximately 2,500 people in Sales & Marketing and Manufacturing divisions. For more information, please visit
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