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February 25, 2008

Sales expected to reach $5mn at Dubai Food Fair

The Philippines government is projecting a $4.9 million in sales for Filipino exporters participating in this year's 12th Gulf Food Fair being held in Dubai, Philippines News Agency reported.

Agriculture Secretary Arthur Yap, who is leaving for Dubai next week, was quoted as saying that the Gulf Food Fair is one of the world's biggest food and beverage exhibitions.

It attracts more than 32,000 trade visitors from 146 countries. Participating in this Fair, he said, would not only mean getting big sales but it's a good opportunity to expand the Philippines market in the Middle East.

Yap said Filipino exporters will offer the Dubai fair agricultural products such as virgin coconut oil, Cavendish bananas, brown and refined sugar, special rice, processed foods, canned fruits and juices, dried fruits and purees, fish, food mixes, biscuits, sardines, fresh and dried mangoes, banana chips, preserved sweets, snack foods, coffee and chocolate.

He noted that Dubai is now the world's third largest "re-exporter" with over 70 percent of its imports re-sold to other countries. On the other hand, he said the United Arab Emirates (UAE) is one of the top export markets for Philippine bananas and processed foods.

Participating companies from the Philippines include Branded Food Ingredients and Enterprises, ECJ Farms Marketing Inc., El Coco Manufacturing and Trading Corp., Jambe Trading Corp., Fruitphil International Trading Corp., Mega Fishing Corp., and ALS Trading.

The other selling missions will join the Foodex Japan event in March; the Seoul International Food Exhibition in April; SIAL China Exhibition in Shanghai in May; the Food and Hotel Beijing show in June; World Food Moscow Exhibition in September; Anuga 2007 in Cologne, Germany in October; and the 3rd International Hotel, Restaurant and Food Exhibition in November in Qatar.

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