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August 25, 2008

Malaysia: Perodua to keep the crown with facelifted Myvi

Perusahaan Otomobil Kedua Sdn Bhd (Perodua) expects to maintain its position as the country’s top car seller, with the launch of Myvi facelift edition amid increased demand for compact cars due to the high fuel price, local newspaper The Edge reported.

Perodua’ss managing director Datuk Syed Hafiz Syed Abu Bakar said for the first seven months of this year, Myvi made up about 52 percent of the company’s total sales of 100,634 vehicles.

“Since the fuel price increase, we have seen an increase in bookings and July was the highest selling month we have on records, with 8,500 bookings (for Myvi).

“We expect this facelift version to help us to maintain our position as the number one car seller in the country with a market share of 32 percent for this year," Hafiz told reporters after the launch the car in Kuala Lumpur on Friday.

The total industrial volume (TIV) for vehicle sales in Malaysia was expected to increase to 530,000 this year from 488,000 achieved last year, and for the first half of this year, 52,724 units of Myvi had been registered, he said.

According to Hafiz, cost increases had affected the carmaker’s margins but a higher production volume target of 240,000 units per year and high plant capacity usage of 95 percent had provided economies of scale to help mitigate the impact.

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