ASEAN KEY DESTINATIONS
January 28, 2008
President Director of the BMW Indonesia Joerg Kelling said that the BMW sold 1,000 units last year, driven mostly by strong demands in BMW 3 Series, 5 Series and the new X5 automobiles.
" Overall, we are very pleased with our achievement last year , " Kelling said.
BMW's 3 Series remained the most popular, with 565 units sold last year, up almost 100 percent from 285 units in 2006, with BMW 5 Series following suit at 212 units, rising by 75 percent from 121 units in 2006.
PT BMW's corporate communication director Helena Abidin said that in 2006, BMW sales were down 56 percent to 600 units from 1,260 units sold in 2005, as interest rates rose to help cope with the prolonged impacts of the double fuel hikes in 2005, which also hurt automotive sales nationwide.
In 2007, Indonesia's car sales reached 434,449 units, up by 36.2 percent from the 318,904 units sold in 2006.
To even strengthen its presence in Indonesia, the company will introduce its Complete Knocked Down (CKD) type 5 Series next month and Complete Built-Up (CBU) type BMW X6 in the second half of this year.
Kelling said the price of the new 5 Series CKD will be at around the same rate as the 5 Series CBU in Indonesia. The 5 Series CBU was launched last September at Rp 789 million on the road.