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Bank of Ayudhya Launches Krungsri Paradise Project
Accelerating Customer Base Expansion in Tourism Area
Together with Opening SME Business Center




Bangkok – 14 August 2008 - Bank of Ayudhya Public Company Limited launches Krungsri Paradise project to accelerate expansion of all target segments including corporate, SME, and retail customers in high potential tourism area including Chonburi, Rayong, Petburi, Prachuabkirikhun and Koh Samui District.

Mr. Dan Harsono, Chief Marketing Officer, Bank of Ayudhya Public Company Limited said that Krungsri Paradise project is another strategy to accelerate growth for the Bank by focusing on expanding customer base in the country’s key tourism area. The Bank has launched a pilot project in Phuket and received satisfying success. The project, then, is continued in the area of Chonburi, Rayong, Petburi, Prachuabkirikhun and Koh Samui District in which the Bank opens 3 branches including Bang Saen Sub Branch in Chonburi, Soi Kao Ta Lo Sub Branch in Pattaya City and Taweeraj Bhakdee Rd. Sub Branch in Koh Samui District, Surajthani to provide service to all customer groups. In addition, the Bank launches an Exclusive Banking service for high net worth customers at Sukhumvit Rd. Branch in Chonburi and two Krungsri SME Business Centers at Nern Teng Branch in Chonburi, and Kao Ta Lo Sub Branch in Pattaya City to offer financial services to SME customers.

Mr. Poomchai Wacharapong, Head of SME Banking, Bank of Ayudhya Public Company Limited said that the Krungsri SME Business Center is a one-stop service channel provided for SME customers from loan application, collateral appraisal, and credit underwriting with Relationship Managers (RM) and credit officers to render service and advice on SME financial facility and other financial services to customers.

Currently, the Bank has 15 Krungsri SME Business Centers covering major economic potential areas of the country in every region. Five centers are situated in Bangkok while the other 10 are in provincial area. The centers provide well support to the Bank’s target in expanding SME portfolio, Mr. Poomchai added. 

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