ASEAN KEY DESTINATIONS
Bruneian biz need to promote more in Russia
BRUNEIAN businesses must be involved in promoting the Sultanate as a business destination to Russian investors.
According to Linar Yakupov, president of Regions-Russia Association, the recent Russia-Brunei Business Forum held in the Sultanate enabled Russian business owners to learn about Brunei as a business destination.
“I think a lot of promotion needs to be done in Russia as well as promoting Brunei as a tourist destination, as a country that has certain kind of industries, as a country that people should be aware of (for investment) and willing to build a relationship with,” he said.
The Russian business delegation to Brunei comprised of 17 representatives from Russian companies involved in construction, oil and gas, communications, transportation and finance sectors.
He hoped the next Russia-Brunei Business Forum in Moscow will involve Bruneian business owners who will promote the Sultanate to Russian investors.
Yakupov said both governments have assigned country ambassadors who have been active in promoting Russia and Brunei.
”The Russian Ambassador here (in Brunei) is very active and his office did a lot to arrange this business mission. The Ambassador of Brunei (in Russia) is also active over there and he participated in most of our events and he promotes the country (Brunei). But I think it is the businesses that need to be involved now,” he said.
He said there are many areas of cooperation that can be formed between Russia and Brunei.
Last week, the head of the visiting business delegation, Alexander Ruchev said Russian companies were keeen to form partnerships with their Bruneian counterparts to reinforce bilateral and economic relations.
Ruchev, who is also president of the Moscow-based construction and real estate company Morton Group, said Russian companies are keen to expand their business into ASEAN.
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