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Music Business
July 23, 2007


Vietnam to get $100mn music metropolis
Vietnam's up and coming music venue will be more than a concert hall - rather, a veritable music universe - if its founders achieve their goals, VNA reported.


In response to a national need for high-quality concert halls, the Switzerland-based Music Universe Holdings is investing over US$100 million in building what it calls Music City. If plans for the facility are carried to term, the venue will reach an unprecedented standard of technology.


According to Philip Breydels, the project's general director, Music City's amphitheatre will be equipped with the latest innovative light and sound systems and multi-video screens. The amphitheatre will contain a recording studio, as well as hosting a TV channel and radio platform with satellite transmission capabilities.

"Music City is a total separate universe focusing all of its features around music and entertainment," Breydels said.

The 20,000-seat capacity, including private rooms, and flexible design will offer the perfect setting for indoor performances year-round and promises to attract a wide variety of entertainment, Breydels says. With the event schedule already set for the opening year of 2010, attendance is estimated at an average of 2 million per year.


According to Breydels, in addition to an amphitheatre, Music City will include a hotel and office building, restaurants, residential apartments, stores and other facilities.

"The importance of the project is significant in terms of generating tourism revenues as well as local employment, fostering cultural exchanges and promoting Vietnam to the world."

More than 350 staff members will be employed by Music Universe Vietnam, in addition to other contributors. Tenants, operators and other investors will also employ their own staff, which will lead to an average of 600 employees on site, Breydels said.

Music Universe Holdings is keeping the exact location of the main project confidential for now, but Breydels said that the project would be located in a major city with a franchised facility in Hanoi. Music Universe Holdings will launch Music City in 2010 to celebrate an important milestone for Vietnam: the 1000-year anniversary of the ancient capital city of Thang Long, former name of Hanoi. "Vietnam's long-term traditional culture attracts us," he said. "This country is an ideal environment to launch the cultural project." VNA  

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