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Dr. Jochen Wirtz Associate Professor of Marketing, and Director of the UCLA – NUS EMBA NUS Business School, National University of Singapore How Effective are Loyalty Reward Programs in Driving Share of Wallet? Many markets, especially as competition stiffens during an economic slowdown, are a battleground for a share of the customer’s wallet. Marketers, in the hope of retaining customer loyalty, have embarked on loyalty reward programs. .More
Faced with finite energy sources in the traditional energy sectors-gas, oil and coal- there is a worldwide rush on to develop more energy to meet the needs of expanding populations from both tradional and renewable sources.
Here’s a roundup of recent energy stories on a global basis:
For the first time, Malaysian oil and gas producers will be involved in the development of marginal offshore oil fields. A marginal oil field is defined as a field that can produce 30 million barrels of oil equivalent (BOE) or less. However, the main risk is the possibility that the oil field would yield less than the targeted 30 million barrels, thus making the oil field a losing financial proposition.
The first dam on the Mekong River outside of China is slated for development at Xayaburi in Laos. This past week an earthquake occurred in Laos with its center at Xayaburi. Other concerns are that the dam will lower the fish populations along the Mekong that held feed 65 million people downriver. Construction of the dam involves a major Thai company and most of the electricity will be sold to Thailand, with some reserved for the development of impoverished Laos.
In Brazil a judge has blocked the building of the huge Belo Monte dam over environmental concerns that it would harm the world’s largest rainforest and displace 50,000 people. The dam would be the second-largest in the world after the Three Gorges in China and would produce 11,000 megawatts. Proponents say it would create jobs and bring electricity to homes.
In Indonesia, a mud volcano that has displaced 42,000 families and smothered 12 villages up to a depth of 15 meters is expected to continue spewing mud for 25 years. In addition, gas vents have popped open at various sites in Sidoarjo, East Java, sometimes burning unsuspecting residents.
The Indonesian government blames the eruption on an earthquake that struck days before, about 280 kilometres (174 miles) away from Lusi. But foreign experts suggest a gas drilling company, Lapindo Brantas, is at fault for failing to place a protective casing around a section of its well.
The issues involved with traditional and renewable energy sources will be debated at the Save Our Planet Energy Symposium, Friday, March 18, at the Shangri-La Hotel, Bangkok.
Top News from Southeast Asia
February 28, 2011
These were the most significant stories reported by Asean Affairs during the week of February 19-25.
Philippines credit conditions normalizing The Bangko Sentral ng Pilipinas (BSP) said it has taken steps toward normalizing the country’s credit condition, brushing aside suggestions it was behind the curve with respect to fighting inflation. BSP Governor Amando Tetangco Jr. told reporters that the central bank has withdrawn part of the stimulus package, such as the higher rediscounting facility, which was drawn up to prevent credit from freezing in the domestic financial market. READ MORE:http://www.aseanaffairs.com/philippines_news/economy/philippines_credit_conditions_normalizing
Twelve ethnic groups in Myanmar unite Twelve ethnic armed groups in Burma have agreed to operate together as the Union Nationalities Federal Council (Union of Burma) during four days of meetings on the Thai-Burma border. The military regime has repeatedly ignored the grievances and aspirations of ethnic communities for political, social, and economic equality and sought to maintain its control of ethnic states through unilateral, non-inclusive processes and armed conflict. This unprecedented alliance is a direct response to these decades-long policies. READ MORE:http://www.aseanaffairs.com/myanmar_news/politics/twelve_ethnic_groups_in_myanmar_unite