||Asean Affairs 19 July 2013
Haribo’s Myanmar Sugar Rush
Written by Rory Briggs
German confectionary giant Haribo is set to have its products on Myanmar’s shelves for the first time, after inking a deal with leading market expansion services provider DKSH.
Dr. Joerg Wolle, President & CEO of DKSH Group, commented: “We are delighted to help grow Haribo's business in Singapore and to support its market entry to Myanmar. Myanmar is a very challenging market with significant growth opportunities. Therefore we are very much looking forward to this collaboration with Haribo.”
DKSH Business Unit Consumer Goods and Haribo have signed a contract to grant DKSH the exclusive rights to market, sell and distribute Haribo's products in Singapore and Myanmar, DKSH announced on Tuesday.
Haribo, based in Germany, develops, produces and markets confectionery products such as gummy and jelly sweets. The range of products includes gummy bears, other jelly sweets and liquorice.
“Singapore and Myanmar are very promising markets with high potential for growth. By working closely with DKSH and utilizing its capabilities for value-added services, we expect to see the results of this partnership with an increased market presence and market share gains,” said Nikolay Karpuzov, Regional Sales Director for Haribo South East Asia.
Somboon Prasitjutrakul, Head Business Unit Consumer Goods at DKSH, added: “The fact that Haribo has chosen DKSH as its trusted Market Expansion Services provider for its range of confectionary products reflects DKSH’s strength and reputation in the targeted sales channels. We are proud and pleased to commence this important collaboration with Haribo.”
German-based Haribo was founded in Germany in 1922. The company now has offices in 22 countries It is one of the most successful and popular brands in the confectionery sector.