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Matrade: F&B firms clinch $32.8m in sales at Paris Show


November 2, 2008

Matrade: F&B firms clinch $32.8m in sales at Paris Show
Malaysian companies wrapped up deals for food and beverage products worth 115.3 million ringgit ($32.8 million) at the recent Salon International de l'Agroalimentaire 2008 (SIAL 2008) exhibition in Paris, France, reported national news agency Bernama.

The Malaysia External Trade Development Corporation (Matrade), in a statement here said the exhibition held from October 19-23 is a biennial event. It is also one of the world's largest food and beverage (F&B) exhibitions.

The agency said numerous enquiries were received from buyers hailing from Africa, the Middle East, South America, North America, Europe and Asia seeking products for commercial purposes.

It also said trade visitors were impressed to see the wide range of products displayed by the Malaysian exhibitors at the Malaysian Pavilion in the fair.

Among the products were biscuits, snacks, chips, chocolates, candies, premium nuts aas well as exotic and generic sauces.

Matrade said the Malaysian exhibitors indicated that they received quality buyers who confirmed their purchases on the spot. "There were also potential buyers who indicated a serious interest to source and requested for detailed information," Matrade added.

The five-day fair attracted more than 5,300 exhibitors from over 100 countries including Malaysia.

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