Malaysian Halal food enters UK through Tesco

Malaysian halal food products will soon be available on the shelves of 180 Tesco stores in Britain when four small-and-medium (SME) enterprise suppliers ship 600,000 ringgit (1$=3.4 ringgit) worth of items, beginning Jan 11, national news agency Bernama reported.

Tesco Malaysia Chief Executive Officer Chris Bush said the export of halal food products by these suppliers to Tesco UK was part of Tesco Malaysia's programme to promote Malaysian exports to the British market.

"Local suppliers and SMEs are important because their range and offer is unique and different from the big multinational suppliers.

"Locally produced products are also of high quality and need to be promoted to gain wider awareness and acceptance by the public," he said in a statement on Wednesday.

The four suppliers making their foray into the British market are Dewina Food Industries, Sal's Food Industries Sdn Bhd, Vit Makanan (KL) Sdn Bhd and Kampong Koh Sauce (M) Sdn Bhd whose products have passed the strict British Retailers Consortium standards.

Bush said there was a huge market for halal products in the United Kingdom which has 2.4 million Muslim consumers.

Reach Southeast Asia! 10- Nations, 560- Million Consumers And $1-Trillion Market We are the Voice of Southeast Asia  Media Kit The only Media Dedicated to Southeast Asia Advertising Rates for Magazine   Online Ad Rates Contact: marketing@aseanaffairs.com