||Asean Affairs 9 July 2013
Tourism Malaysia wins award at Korean travel fair
TOURISM Malaysia won two awards at the 21st Korea World Travel Fair (Kotfa) recently in recognition of its promotional efforts.
It won the awards for Best Booth Operation and Best Folklore Performance at the four-day event, which kicked off on May 30 at COEX, Seoul, Korea.
Kofta president Shin Joong Mok presented the awards to Tourism Malaysia Seoul office director Mohd Amirul Rizal.
"The awards reflect the impact Malaysia has made in Kotfa, which is an important platform to strengthen our presence in the Korean market."
He said the promotional campaign for Visit Malaysia Year 2014 was launched in South Korea on May 29, and the success of Tourism Malaysia at Kotfa would help the country achieve its targeted 28 million tourist arrivals for next year.
Amirul added that Tourism Malaysia had been promoting new attractions to Korean travellers, such as holidays in Malaysia's islands, honeymoon packages and family holidays.
The Malaysian Pavilion at Kotfa featured tourist attractions, products and services.
Events, including cultural performances by Istana Budaya, teh tarik demonstrations, batik painting and quizzes were also featured.
Last year, Malaysia attracted 283,977 Korean tourists, an increase of 7.8 per cent compared with 2011.
Tourism Malaysia had said this trend would continue this year as more chartered flights had been scheduled to arrive from Seoul and Busan.
AirAsia X will begin its inaugural operation of the Kuala Lumpur- Busan route this month.
Some 500 organisations from more than 500 countries participated in Kotfa.
The fair attracted more than 10,000 industry professionals and 120,000 visitors.