ASEAN KEY DESTINATIONS
Consumer TV begins 24-hr broadcast in January, 2015
Malaysia:Consumer TV, the first digital television station with its concept of providing consumer information and education, will begin its 24-hour broadcast at shopping complexes and other public areas nationwide on Jan 9, next year.
Its chief executive officer, Azmi Mohd Noor said the station would disseminate information on consumer activities through various entertainment and advertising programmes.
He said Consumer TV, with its theme of "Consumer Information Media", would be presented in two languages, beginning with topics on consumerism at 7am until 11am followed by the consumer guide segment from 11am to 3pm.
"The consumer product segment which markets quality products will be from 3pm to 7pm and the consumer destination segment which discusses tourist spots in the country will be from 8pm to midnight.
"From midnight to 6am, we will screen a programme with local celebrities," he told reporters, here, Tuesday.
"We will insert shopping guides and consumer complaint tips in the morning to provide information to viewers on the channels for complaints and tips on smart shopping," he said.
Azmi said the station would also provide information on the Goods and Services Tax (GST) through advertisements.
"Considering that many people do not understand the GST which will be implemented from April, 2015, we think it is necessary to provide as much information on it to the public," he said.
He added that the station, which began operating in September, could be viewed through the website www.tvpengguna.com and the smartphone application, TV Pengguna.
The channel can also be viewed at government offices and public transport areas such as the LRT and buses stations in the Klang Valley.
With its slogan of "Semuanya Untung" (Everybody Gains), the private-owned station has the cooperation and support of the Domestic Trade, Cooperatives and Consumerism Ministrty in providing information and advertising.
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