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NEWS UPDATES Asean Affairs        21  March 2011

Malaysia market for electronic sales

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Panasonic (M) Sdn Bhd sees Malaysia as an important market after the country ranked fifth in worldwide sales in January.

Malaysia is ranked eighth in the world in terms of sales contribution from April 2010 to January 2011, according to deputy managing director Chris Tomachi.

Panasonic Malaysia is a sales, service and marketing company for the Panasonic brand of electrical and electronic consumer products in Malaysia, which range from home appliances and digital cameras to batteries and lightings.

Tomachi said the group was looking to strengthen its position in the market, especially in the audio visual product categories, and further solidify its No.1 position in various product categories.

“According to the GFK report, as of 2010, we were the overall No.1 in market share in the total industry, which took into account products from home appliance and audio visual categories. As for the total flat panel TV category, we hold a 20.6 percent market share, a mere 0.1 percent short of the No.1 position in this category. As for home appliances, we are the overall No.1 in all product categories except for vacuum cleaners, where we are at the No.2 spot.

“We are looking to expand into two areas, which are Eco and Energy and 3D World products. Globally, we are now striving to become the No.1 green innovation company in the electronics industry by 2018.

“Focus will be on our Green Life Innovation (initiative), through eco products that can save, create, store and manage energy; as well as our Green Business Innovation, through eco friendly business solutions and practices,” he said.

Panasonic Malaysia is also striving to become the No.1 environmental brand in Malaysia. For 3D products, Tomachi said the group was the only brand that could provide total end-to-end 3D solutions.

“As a sales company, we strive to deliver value to our consumers, and through our products, we strive to contribute to society in terms of quality and value for money,” he said.

The company is targeting for sales to reach RM2bil for its fiscal year ending March 31, 2011, which is 114 percent higher than the year before.

Building of the new headquarters of Panasonic Malaysia in the Klang Valley is now under way, and it is scheduled to be completed in March 2012.

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