ASEAN KEY DESTINATIONS
Halal Malaysia Week To Bring in Cash
He said the joint three-party effort was an excellent example of public-private partnership initiatives to advance the halal industry to the forefront of the global economy.
The tripartite effort is between Kasehdia Sdn Bhd, Malaysia External Trade Development Corporation (Matrade) and the Halal Industry Development Corporation (HDC).
"Historically, Halal Malaysia Week has been a focal point for global industry players with deals and transactions in 2008 amounting to RM2.2 billion and increasing to RM3.23 billion in 2009," Najib said in his keynote address at the World Halal Forum 2010 on Monday.
He said the halal stakeholders need to take stock and realistically assess their progress in the industry to fully capitalise the enormous untapped potential in the industry.
"We've aimed high and achieved a lot, but it is time to take stock and realistically assess our progress in order to effectively re-evaluate our strategies, ensuring that we're on the right track to fully capitalise on enormous untapped potential that remains," he said.
The Prime Minister said realising the potential of the Halal industry required a thorough understanding of all issues and challenges.
Najib said in order to overcome the major hurdles and challenges ahead, the country and industry stakeholders must work to establish and maintain strong strategic alliance with mainstream players.
"I foresee powerful synergies as a result of smart partnerships between mainstream industry and Muslim organisations.
"Muslims must seize opportunities to propel themselves into higher value-added activities and knowledge-based skills such as quality assurance and compliance, training, management and branding," he said.