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Home  >>   Daily News  >>  Vietnam  >>Food&Beverage>>Malaysia a growing regional hub for Fonterra’s products
NEW UPDATES Asean Affairs  3 November 2015  

Malaysia a growing regional hub for Fonterra’s products

MALAYSIA is an important market with tremendous growth potential for New Zealand’s Fonterra dairy products as well as a growing manufacturing and exporting hub in Asia.

Fonterra Brands (M) Sdn Bhd Managing Director Jose Miguel Porraz Lando said despite the slower global growth, Malaysia’s consumption figures are still good. He is optimistic that the market could grow steadily based on rising consumption of dairy products and nutritious food among Malaysians.

And yet the average Malaysian consumes only 44 kilogrammes of dairy products a year, half the world average, he added.

“About 1.8 million Malaysians consume Fonterra products every day. With six million households here, almost one in three households enjoy Fonterra’s servings every day,” he said in an interview with Bernama recently.

Porraz Lando said the company is eyeing 30 million servings a day, a growth of 15 times in 10 years, which is achievable by deepening awareness on nutritious food among Malaysians.

“Fonterra doesn’t disclose financial figures for its Malaysian operations, but Asia accounts for 20 per cent of its profit of nearly NZ$1 billion, with Malaysia contributing a large portion,” he said.

Fonterra, a leading New Zealand-based dairy global cooperative, invests about 280 million ringgit a year on research and development to develop new insights and distinctive products that meet consumer needs. He said a lot of the innovations also came to Fonterra’s two manufacturing plants in Selangor, namely Susumas and Dairymas, which also export to the Philippines, Indonesia, Vietnam, Hong Kong, Singapore and Bangladesh. The Susumas plant, which has a processing capacity of 10,000 tonnes a year, imports milk from New Zealand, which it mixes, blends, cans and packs.



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