ASEAN KEY DESTINATIONS
Malaysia leads in corporate vision study
An international study on visionary organizations, conducted by international consultancy firm &samhoud, shows that Malaysian organizations lead the world in creating inspiring corporate visions, and in the implementation of those corporate vision throughout all layers of the company.
Managers worldwide indicate that the effects of a vision-driven organization include a clarity of targets, the growth of customer satisfaction and creativity, and a greater focus on performance.
The global study was conducted among 3,000 managers from The Netherlands, Germany, Spain, USA, China, India, and Malaysia.
According to the respondents, Malaysia has the highest percentage of organizations with an inspiring corporate vision (82 percent), the USA is in the middle (58 percent) and the Netherlands comes last (36 percent).
The research identified a common phenomenon across developed countries and emerging markets.
Ninety percent of the leaders surveyed believed that a corporate vision is more important now than ever before.
In Malaysia, especially, leaders are truly convinced of the motivational power of a corporate vision.
Nur Hamurcu, Managing Partner of &samhoud Asia, states: "A corporate vision is not a poster on the wall or the booklet in a drawer, but forms the DNA which is the corporate identity."
Ninety-six percent of Malaysian leaders surveyed across 15 industries confirmed that their company had a corporate vision, and 82 percent agreed or strongly agreed that 'Most organizations in our country have an inspiring vision'.
Countries in highly developed economies such as the USA, Germany and the Netherlands scored lower at 58 percent, 48 percent and 36 percent, respectively.
The majority of the leaders agreed that their corporate vision led to a clarification of the company's goals, growth in revenue and profit, higher customer satisfaction, as well as inspiring staff, promoting unity and improving sense of belonging.
According to Malaysian principals, the top five Malaysian companies with the most inspiring visions are: PETRONAS, Sime Darby, AirAsia, Celcom and Maybank.
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