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NEWS UPDATES Asean Affairs    11 May 2012

Air Asia to rebrand with US$5 million

May 11, 2012

 Low-cost airline, AirAsia, is setting aside US$5 million (about RM15.37 million) for its rebranding exercise.

AirAsia Group Head of Commercial, Kathleen Tan said the rebranding involves the airlines' new corporate identity and weekend uniform for flight attendants.

"The corporate identity involves a new look to our office, all check-in counters, advertisements, and even our new aircraft.

"We are currently focusing the rebranding exercise on the main hubs at Kuala Lumpur, Bangkok and Jakarta. We will then continue with the enhancement of our secondary hubs while the final phase is to have the new corporate identity presence on all our routes.

"We are aiming to fully rollout the new branding by year-end," Tan told reporters after unveiling the new uniform and corporate identity at the Low Cost Carrier Terminal (LCCT), here today.

She said since AirAsia was formed 10 years ago, the focus had been mainly on financial stability and passenger growth.

"After the awesome 10 years, we are now shifting our focus towards increasing the level of comfort and excitement of our passengers," Tan said.

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This year in Thailand-what next?

AseanAffairs   04 January 2011
By David Swartzentruber      

It is commonplace in journalism to write two types of articles at the transition point between the year that has passed and the New Year. As this writer qualifies as an “old hand” in observing Thailand with a track record dating back 14 years, it is time take a shot at what may unfold in Thailand in 2011.

The first issue that can’t be answered is the health of Thailand’s beloved King Bhumibol, who is now 83 years old. He is the world's longest reigning monarch, but elaborate birthday celebrations in December failed to mask concern over his health. More


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