||Asean Affairs 3 June 2013
AirAsia Brings Home Gold from The BrandLaureate Best Brands Award
Tony Fernandes is Aviation Man Of The Year
SEPANG, 1st JUNE 2013 – AirAsia, the world's best low cost airline four times running was once again honoured at the BrandLaureate Best Brands Award ceremony held in Kuala Lumpur recently.
The airline received "The BrandLaureate President’s Award" in the Best Low Cost Carrier category. The President’s Award is indeed an exceptional one as the winners are specially evaluated and chosen by the President of The BrandLaureate organisation.
AirAsia Group Chief Executive Officer, Tan Sri Tony Fernandes was also named as The BrandLaureate "Aviation Man of The Year" at the award ceremony.
Tan Sri Tony Fernandes said "We are honoured to receive this award. It is a recognition of the hard work, determination and effort from AirAsia Allstars. We have a pool of talented individuals who are constantly innovative and changing the aviation industry and I am extremely proud of them".
Dubbed as The Grammy Awards for Branding, TheBrandLaureate Best Brand Awards is the number one branding award in Asia Pacific. Aimed at nurturing and promoting local brands the recipients of the award are judged on various aspects including brand strategy, brand culture and brand performance.