Sign up | Log in



Home  >>   Daily News  >>   Malaysia News  >> Automotive  >> Proton makes makes Saga SV cheaper to win bigger market share
NEWS UPDATES Asean Affairs   18 June 2013  

Proton makes makes Saga SV cheaper to win bigger market share

PETALING JAYA: Proton Holdings Bhd has turned aggressive with its aim to control 30% of the B-segment market by year-end, with more offerings for the public.

Its current 24% B-segment market share would be given a boost after the national carmaker launched the new Saga SV, which saw a further RM5,000 or 12% reduction in prices, without compromising on features, and at prices starting from RM33,438, is the cheapest among its competitors.

Among the B-segment cars includes the Proton Persona, Nissan Almera, Honda City, and the Toyota Vios, and is the more popular choice in the country among young executives and new families.

Proton executive chairman Tan Sri Mohd Khamil Jamil said the Saga would continue to drive volume for the national carmaker.

He said the national carmaker aimed to become the overall market leader again in three years.

Up till April this year, the national carmaker's overall market share stands at 21.3% of the passenger market, still below its closest competitor Perusahaan Otomobil Kedua Sdn Bhd's (Perodua) 30.6% slice of the pie.

“With the new Saga variant, we are targeting to sell an additional 2,000 cars on top of our monthly sales of about 5,000 units of Saga FLX.

“Hopefully the new product offering will garner support of the Malaysian public,” he said at the launch of the Saga SV.

This would see Proton selling about 80,000 units of the Saga annually, and is expected to contribute positively to its revenue and bottom line.

“The reduction is a holistic approach that we have taken up, whereby we passed on the savings back to the public after working with our vendors to bring the build-of-material (BOM) costs down,” he said.

He said this was done via means of value engineering after working hand in hand with its vendors.

“Our reduction does not compromise on quality and features. This is not the unsustainable way of price slashing by removing key features and at the expense of margins,” he said.

He said Proton was also working on the same programme to study ways to make its current line up more affordable, and is part of its support to the Government's initiative to lower down car prices.

Reach Southeast Asia!
10- Nations, 560- Million Consumers
And $1 -Trillion Market
We are the Voice of Southeast Asia Media Kit
The only Media Dedicated to Southeast Asia Advertising Rates for Magazine
Online Ad Rates

Comment on this Article. Send them to

Letters that do not contain full contact information cannot be published.
Letters become the property of AseanAffairs and may be republished in any format.
They typically run 150 words or less and may be edited
submit your comment in the box below

Today's  Stories    18 June 2013 Subsribe Now !
• Indonesian govt to review alloy steel import policy Subcribe: Asean Affairs Global Magazine
• Proton makes makes Saga SV cheaper to win bigger market share Asean Affairs Premium
• Sarawak investment drive could have spillover effect for Brunei
• 2,000 tons of rice exporting via Muse every day
Research Reports
on Thailand 2007-2008

•Textiles and Garments Industry

•Coffee industry

•Leather and footwear industry

•Shrimp industry

• Siam Makro and TRUE Corporation to enter the FTSE SET Large Cap Index after the June semi-annual review
• Singapore's NODX down 4.6% on-year in May
• Big caps suffer trillions of rupiah in losses amid market crash
• By the Numbers: Vietnam and the Philippines strengthen Air and Sea Capabilities
Asean Analysis            18 June 2013 Advertise Your Brand
• Asean Analysis- June 18, 2013
• Asean Weekly: The Biweekly Update
Asean Stock Watch     17 June 2013
• Asean Stock Watch-June 17, 2013  

ASEAN NEWS UPDATES      Updated: 04 January 2011

 • Women Shariah scholars see gender gap closing
• Bank Indonesia may hold key rate as inflation hits 7 percent
• Bursa Malaysia to revamp business rules
• Private property prices hit new high in Singapore • Bangkok moves on mass transport
• Thai retailers are upbeat
• Rice exports likely to decline • Vietnamese PM projects 10-year socioeconomic plan


This year in Thailand-what next?

AseanAffairs   04 January 2011
By David Swartzentruber      

It is commonplace in journalism to write two types of articles at the transition point between the year that has passed and the New Year. As this writer qualifies as an “old hand” in observing Thailand with a track record dating back 14 years, it is time take a shot at what may unfold in Thailand in 2011.

The first issue that can’t be answered is the health of Thailand’s beloved King Bhumibol, who is now 83 years old. He is the world's longest reigning monarch, but elaborate birthday celebrations in December failed to mask concern over his health. More






1.  Verifier

1. Verifier

For security purposes, we ask that you enter the security code that is shown in the graphic. Please enter the code exactly as it is shown in the graphic.
Your Code
Enter Code

Home | About Us | Contact Us | Special Feature | Features | News | Magazine | Events | TV | Press Release | Advertise With us

Our Products | Work with us | Terms of Use | Site Map | Privacy Policy | Refund Policy | Shipping/Delivery Policy | DISCLAIMER |

Version 5.0
Copyright © 2007-2015 TIME INTERNATIONAL MANAGEMENT ENTERPRISES CO., LTD. All rights reserved.
Bangkok, Thailand