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NEWS UPDATES 4 September 2009

Mitsubishi launches face-lifted pickup

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Mitsubishi Motors Malaysia Sdn Bhd expects to sell 500 units per month of its face-lifted version of the Mitsubishi Triton, StarBiz reported.

“We expect a 20 percent increase in sales with the launch of the three face-lifted variants,” chief executive officer Keizo Ono told reporters after the launch yesterday. He said at present, Triton was selling 400 to 450 units per month.

“Since its launch in 2006, Triton sales have grown sharply and it is currently in the top two best-selling pick-up trucks in the country,” he said.

“From 2006 to 2007, it recorded a sharp increase in sales, marking an impactful entry into the segment. We then expanded the Triton family in 2008 by introducing the Triton 3.2 and Triton Lite models, which contributed to a strong 45.9 percent increase in sales over the 2007 figures.”

Ono said he expected the face-lifted model’s bolder look and improved versatility to increase Triton’s popularity and build on the success of the original Triton. “We expect to increase our market share to 21 percent for the current financial year ending March 31, 2010 (FY10), with the launch of the three new variants,” he said.

From January to July, the pick-up segment had a 17.2 percent market share, down from 19.2 percent last year, he said, adding that at present, the pick-up segment contributed 60 percent to the company’s sales.

The fully imported Triton comes with a three-year or 100,000-km warranty and prices start from 61,484.80 ringgit (1$=3.8 ringgit) for the Triton Lite, 87,051.80 ringgit for the Triton 2.5M/T, 91,921.80 ringgit for the Triton 2.5 A/T and 99,143.50 ringgit for the Triton 3.2.

Ono said the company planned to add ten more 3S centres in FY10, to be located mainly in Selangor and east Malaysia. At present, it has a total of 33 showrooms nationwide, of which six are 3S centres and 46 service centres.


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