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NEWS UPDATES 22 August 2009

Malaysia’s Proton to ramp up exports to Asean

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Proton Holdings Bhd, owner of Malaysia’s national car maker Proton, forecasts a 13 percent increase in its exports to 20,925 units for the current financial year ending March 31 by focusing on its core markets, namely Asean, local business daily StarBiz reported.

Proton’s Managing Director Syed Zainal said he was confident of a year-on-year improvement in export volume despite the current global economic downturn.

“The global automotive industry is very challenging but we are going to focus on our core markets,” he said after the company’s meeting Friday. Syed Zainal said exports comprised 15 percent of Proton’s total volume currently. The company exported 18,428 units in the previous fiscal year.

“We are also trying to shift to a more export-centric organisation. Our exports are all CBU (completely-built-up) and we want to sell more CKD (completely-knocked-down) models. Once we have made the shift to CKD, the volume would be much better,” he said.

Syed Zainal said Proton hoped to introduce CKD models into China and Iran in FY10 by collaborating with its foreign partners in the respective countries. To date, the national car maker has a presence in 24 markets.

He also said Proton’s export volume would be getting a boost from its Exora multi-purpose vehicle (MPV), which has received overwhelming response since it was launched on April 15.

To date, the Exora has received over 18,000 bookings. It was launched in Singapore and Indonesia in July and will be introduced into Thailand by year-end.


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