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6 November 2009

Malaysia’s Perodua upbeat over new MPV

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Malaysia’s second national car maker Perusahaan Otomobil Kedua Sdn Bhd (Perodua) is projecting record sales next year as its new multi-purpose vehicle (MPV) is expected to see brisk sales of at least 3,500 units a month, local business paper the StarBiz reported, quoting Perodua’s managing director Syed Hafiz.

The company expects to sell 162,000 cars this year after hitting a record 168,000 units in 2008. However, the improvement in the economy and demand for automobiles, especially its latest model, has left Perodua feeling optimistic about sales in 2010.

Speaking after unveiling the MPV to the media yesterday, Syed Hafiz said the company’s internal surveys showed there was a big demand among Perodua customers for an MPV and one that was competitively priced and fuel efficient.

“With this new model, the oldest model in our line-up will be the Myvi,’’ he said. The Myvi was launched in 2005, followed by the Viva in 2007.

Helping its projections for next year is the better sales performance expected in the fourth quarter of this year whereby 38,207 cars are expected to be sold compared with 36,945 in the final quarter of 2008.

Production of the MPV is slated at 4,100 units a month, a number which Syed Hafiz also hopes would be the monthly sales.

The MPV is priced at between 56,000 ringgit and 64,000 ringgit and will be officially launched on November 23. (1$=3.4 ringgit)


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