Malaysia’s Perodua targets sale of 3,500 Alza MPVs per month

Malaysia’s second national car maker Perusahaan Otomobil Kedua Sdn Bhd or Perodua is confident its newly launched Perodua Alza will be the top-selling multi-purpose vehicle (MPV) in 2010, reported local business daily the StarBiz.

Perodua’s Managing director Syed Hafiz was quoted by the paper as saying that Perodua was targeting to sell between 3,500 and 4,000 units of the model per month, adding that it had already received 3,500 bookings for the Alza since November 13.

“Based on our target of 4,000 units a month, it should be the highest (selling MPV),” he told a press conference before the launch of Alza Monday.

Hafiz said he expected the local MPV segment to grow to 30 percent of total industry volume in 2010 compared with 10–11 percent currently. He said the Alza was targeted at young families and urban singles, adding that the bulk of the pre-launch orders were for the automatic variants.

As of October 2009, Perodua had sold 138,000 vehicles compared with 142,000 units a year earlier. It currently commands a 31.1 percent market share of TIV.

Hafiz said the Alza would boost its market share to 31.5 percent of an estimated TIV of 520,000 units by the year-end. Perodua expected its market share to reach 33.3 percent next year when the TIV was projected to hit 530,000, he added.

Currently, Myvi and Viva account for 55 percent and 41 percent respectively of Perodua’s sales. Hafiz said the vehicle maker was on track to achieving RM7bil sales this year.

For 2010, Hafiz said the Alza would contribute 28 percent to total sales, with Myvi and Viva contributing 40 percent and 32 percent respectively.

Reach Southeast Asia! 10- Nations, 560- Million Consumers And $1-Trillion Market We are the Voice of Southeast Asia  Media Kit The only Media Dedicated to Southeast Asia Advertising Rates for Magazine   Online Ad Rates Contact: marketing@aseanaffairs.com