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NEWS UPDATES 30 July 2009

Malaysia’s Nissan distributor plans to raise market share

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Edaran Tan Chong Motor Sdn Bhd, the sole distributor of Nissan vehicles in Malaysia, is confident that its market share will increase to six per cent in 2009 from 5.2 percent last year, reported Bernama news agency.

"In the first half of 2009, we have already achieved a market share of 5.6 percent which is very close to the target," said its executive director Dr Ang Bon Beng.

He said that when the total industry volume dropped by 10 percent in the first half to 251,000 units from 277,000 units in the previous corresponding period, sales of Nissan vehicles rose by 3 percent.

Grand Livina alone commanded a 44 percent share of the multi-purpose vehicle market, he told reporters after the launch of the all new premium Nissan 370Z and Murano vehicles last night.

He said the market sentiment had improved very much and banks were also forthcoming in giving out loans. He was also confident that the 370Z and Murano would be well received based on both critical and market reception of the all-new Nissan "Halo" models.

"These models are for the niche market," he said, adding that even before the launch, three units of each model had already been sold.

Ang said Edaran Tan Chong had brought in 20 units of the new models. "It's a completely built-up model. If our stock finishes and there are new orders, the waiting time is between two to three months," he said.

Going forward, he said, Edaran Tan Chong would focus on bringing in the high-end Nissan models as well as small cars. "That is our 2011-2014 plan," he said.


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