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Proton to unveil new sedan in stages


January 5, 2008

Proton to unveil new sedan in stages

Proton’s new sedan, codenamed BLM, will literally take shape in front of Malaysians at selected locations in the country as it is unveiled in stages in the days leading up to its official launch this month.

The national carmaker will demonstrate the stage-by-stage build-up of the BLM to enable the public to have a sequential view of the processes involved in the development of a car.

These will be staged at Cineleisure Mutiara Damansara from January 5 to 21, and at Queensbay Mall Penang and Plaza Angsana Johor Baharu between January 8 and 21.

In addition to this campaign, the new sedan will also be boxed up and sent on a "road-trip" around the country, especially to the rural areas and townships.

Proton Holdings Bhd's managing director Datuk Syed Zainal Abidin Syed Mohamed Tahir said the pre-launch activities were creative ways of showing some design and unique features of the new sedan.

"I believe many of our customers would be interested to see the car take shape before their eyes," he said in a statement Friday.

"As for the peek campaign, we have had tremendous encouragement from the public who were extremely curious when we did something similar for the Persona," Syed Zainal said.

"The difference here is that instead of being stationary at selected venues, this boxed-up sedan will be mobile, providing easier access to our customers in smaller townships as well as in the East Coast, enabling a wider reach for us in terms of creating awareness and interest in the BLM," he said.

The 1.3-litre BLM, open for booking since January 1, 2008, will be priced between RM30,000 and RM40,000.

The car will be officially launched and unveiled in the middle of this month.

Courtesy Bernama

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