Sign up | Log in



Home  >>   Daily News  >>   Indonesia News  >> Tourism  >> Bali looks to woo Chinese tourists
NEWS UPDATES Asean Affairs   5 July 2013  

Bali looks to woo Chinese tourists

The central and provincial governments are starting to focus on the rapidly growing Chinese tourist market by intensifying promotion and tourism trade schemes.

Wiryanti Sukamdani, chairperson of the Indonesian Tourism Promotion Board (BPPI), told journalists in Kuta recently that the number of visitors from China had been increasing every year, thanks to the country’s stunning economic growth and the rise of its middle class.

Sukamdani said that Indonesia was one of the most in-demand tourist destinations for many Chinese tourists.

“They come to Indonesia, especially to Jakarta and Bali, for business and pleasure,” she explained.

“Promotions and attractive tourism packages must be intensified to attract more Chinese visitors to

I Gusti Ngurah Putera, secretary-general for marketing at the Tourism and Creative Economy Ministry, said that the number of Chinese tourists to Bali was second only to Australians.

“The relationship between Indonesia and China, as well as other ASEAN countries, is positive and we expect this tourism trend to continue rising,” Putera said.

The ministry organized elaborate tourism promotion in China last June involving all stakeholders from the Indonesian tourist industry.

Based on data from the Bali Tourism Agency, the number of Chinese visitors to the island reached 310,904 persons in 2012, an impressive growth of 31.26 percent from the previous year’s 236,868. Chinese tourists contribute 10.75 percent to total foreign tourist arrivals to Bali.

“China has replaced Japan with the second-largest number of tourists to Bali after Australia,” said Ida Kade Subhiksu, head of Bali Tourism Agency.

The agency’s analysis reveals that around 31 million Chinese people travel around the world during the holiday seasons.

About 91 percent of these Chinese travelers vacation in the Asia-Pacific region and most originate from three major cities in China: Beijing, Shanghai and Guangzhou.

Chinese tourists usually stay in star-rated hotels and prefer to spend their leisure sightseeing, shopping and doing water sports. The agency recorded that their average daily spending in Bali reached US$150.34 per person.

I Ketut Ardhana, chairperson of the Indonesian Tour and Travel Agencies Association (ASITA) Bali branch, shared his experience while participating in the tourism promotion tour in China last June, saying that Chinese tourists were eager to visit Bali.

“Many of them prefer to take chartered flights, although some airlines have opened direct flights from China to Ngurah Rai airport in Bali,” Ardana said.

Ardana said Chinese New Year had always been a popular time for Chinese people to travel.

“During the Chinese New Year, thousands of tourists from the country spend their vacation here in Bali for at least seven days,” he said.

Ardhana reminded that Chinese market had great potential.

“I expect that all ASITA members will improve their tourism package mechanisms and eliminate illicit practices that may harm Bali’s image,” he said.

Reach Southeast Asia!
10- Nations, 560- Million Consumers
And $1 -Trillion Market
We are the Voice of Southeast Asia Media Kit
The only Media Dedicated to Southeast Asia Advertising Rates for Magazine
Online Ad Rates

Comment on this Article. Send them to

Letters that do not contain full contact information cannot be published.
Letters become the property of AseanAffairs and may be republished in any format.
They typically run 150 words or less and may be edited
submit your comment in the box below

Today's  Stories    5 July 2013 Subsribe Now !
• First International Seminar of Tai Yai Studies successfully held in Mae Hong Son Subcribe: Asean Affairs Global Magazine
• SGX securities and derivatives activities increase in June Asean Affairs Premium
Research Reports
on Thailand 2007-2008

•Textiles and Garments Industry

•Coffee industry

•Leather and footwear industry

•Shrimp industry

• Asean to develop enhanced workplace compliance guidelines
• Bali looks to woo Chinese tourists
• Malaysia PM, Najib says country to acquire developed status by 2018
• Dong Nai finds more Japanese investment
• Fruit and veg exports enjoy fertile growth
Asean Analysis            5 July 2013 Advertise Your Brand
• Asean Analysis- July 5, 2013
Indonesia’s tourism on track amidst global economic uncertainties
• Asean Analysis- July 5, 2013
Indonesia: Passage of Ormas Bill Condemned, Campaign to Oppose the Law to Continue
• Asean Weekly: The Biweekly Update
Asean Stock Watch     4 July 2013
• Asean Stock Watch-July 4, 2013  

ASEAN NEWS UPDATES      Updated: 04 January 2011

 • Women Shariah scholars see gender gap closing
• Bank Indonesia may hold key rate as inflation hits 7 percent
• Bursa Malaysia to revamp business rules
• Private property prices hit new high in Singapore • Bangkok moves on mass transport
• Thai retailers are upbeat
• Rice exports likely to decline • Vietnamese PM projects 10-year socioeconomic plan


This year in Thailand-what next?

AseanAffairs   04 January 2011
By David Swartzentruber      

It is commonplace in journalism to write two types of articles at the transition point between the year that has passed and the New Year. As this writer qualifies as an “old hand” in observing Thailand with a track record dating back 14 years, it is time take a shot at what may unfold in Thailand in 2011.

The first issue that can’t be answered is the health of Thailand’s beloved King Bhumibol, who is now 83 years old. He is the world's longest reigning monarch, but elaborate birthday celebrations in December failed to mask concern over his health. More






1.  Verifier

1. Verifier

For security purposes, we ask that you enter the security code that is shown in the graphic. Please enter the code exactly as it is shown in the graphic.
Your Code
Enter Code

Home | About Us | Contact Us | Special Feature | Features | News | Magazine | Events | TV | Press Release | Advertise With us

| Terms of Use | Site Map | Privacy Policy  | DISCLAIMER |

Version 5.0
Copyright © 2006-2020 TIME INTERNATIONAL MANAGEMENT ENTERPRISES CO., LTD. All rights reserved.
Bangkok, Thailand