Sign up | Log in



Home  >>   Daily News  >>  Indonesia  >>Tourism>> AccorHotels to spread word about RI tourism
NEW UPDATES Asean Affairs  19 October  2015  

AccorHotels to spread word about RI tourism

The Tourism Ministry has boosted cooperation with the world’s leading hotel operator, AccorHotels, in its bid to improve tourism promotion globally.

“[…] Accor has been the most eager to enter a partnership with Indonesia, so we’re extending our partnership with Accor from 2012,” Tourism Minister Arief Yahya told a press briefing on Thursday after signing a memorandum of understanding (MoU) between the government and AccorHotels.

Under the MoU, the hotel chain has agreed to promote Indonesian tourism brand “Pesona Indonesia” (Wonderful Indonesia) on a banner on its official websites, as well as facilitating the ministry’s promotional events.

The website is currently visited by 170 million visitors annually, according to the hotel’s data.

Arief added that the chain would also aid the government’s efforts to boost digital marketing, with the ministry having bought 8,000 TV spots and commercials in major global media outlets to promote the country, including the dissemination of a recent policy scrapping tourist visas for citizens of 90 countries.

The government has pledged to use 50 percent of its Rp 1.2 trillion (US$88.3 million) budget allocation for promotion from the revised 2015 state budget to develop digital marketing.

AccorHotels Singapore-Indonesia-Malaysia chief operating officer Garth Simmons added that with the cooperation, Indonesia could take advantage of the hotel’s distribution network.

“The distribution network that we have is extensive. We’re in more than 90 countries, 3600 hotels, with 300 million visitors around the world yearly. The exposure for Indonesia is the real benefit,” Simmons said, adding that the company aimed to introduce various tourist destinations apart from Bali to the world.

The Indonesian tourist brand will also be exposed on televisions in Accor hotel branches all over Indonesia, according to AccorHotels director of strategic partnership, corporate sales and loyalty Helmy Kurniawan.

As the continuation of a previous agreement, Accor has also continued to promote Indonesian destinations through its hotel locations on the website, with a special channel to promote Indonesia. For Surabaya, East Java, for example, the hotel introduces the city’s destinations like Mpu Tantular Museum as part of its own promotions.

“Before selling the hotels, we have to tell people first why they should go [to the city where the hotel is located],” Helmy told The Jakarta Post.

Beside digital marketing, ministry promotional events to be facilitated by Accor include the Indonesia Food Festival at the Novotel hotel, run by Accor, in Singapore from Oct. 21 to Nov. 14. The hotel will facilitate Indonesian chefs to cook at least 30 chosen Indonesian specialties during the festival.

It will also support golf tournaments held in several areas, including Batam, Bali, Medan in North Sumatra and Bandung in West Java. It expects to draw 1,000 participants from all over the world this year, up from 600 participants last year.

The hotel has also pledged to provide 1,000 free rooms per year for familiarization trips for various ministry programs to introduce Indonesian destinations to the media or industry stakeholders.

From the previous partnership, the hotel chain has helped to hold exhibitions of Indonesian tourism in Middle Eastern countries, as well as holding a gathering for travel agents from Europe in Bali to sell Indonesian destinations.

The chain recently opened its 100th hotel in Indonesia, located in Makassar, South Sulawesi, and says it wants to open a further 200 hotels in the country by 2020.

Reach Southeast Asia!
10- Nations, 560- Million Consumers
And $1 -Trillion Market
We are the Voice of Southeast Asia Media Kit
The only Media Dedicated to Southeast Asia Advertising Rates for Magazine
Online Ad Rates

Comment on this Article. Send them to

Letters that do not contain full contact information cannot be published.
Letters become the property of AseanAffairs and may be republished in any format.
They typically run 150 words or less and may be edited
submit your comment in the box below

Today's  Stories                           October 19 , 2015 Subsribe Now !
• EU investments start to recover Subcribe: Asean Affairs Global Magazine
• AccorHotels to spread word about RI tourism
• Viet Nam, China strengthen infrastructure co-operation 
Research Reports
on Thailand 2007-2008

• Textiles and Garments Industry
• Coffee industry
• Leather and footwear industry
• Shrimp industry

• MICE could become economic driver for RI
ASEAN, China need to work together to maintain peace in the region: Ng Eng Hen
Asean Analysis                   October 16, 2015
• Asean Analysis October 16, 2015
Vietnam Eyes Greater International Integration—and that’s Good News for the United States
Advertise Your Brand

Asean Stock Watch  October 16,   2015
• Asean Stock Watch-October 16, 2015
The Biweekly Update
• The Biweekly Update October 16, 2015

ASEAN NEWS UPDATES      Updated: 04 January 2011

 • Women Shariah scholars see gender gap closing
• Bank Indonesia may hold key rate as inflation hits 7 percent
• Bursa Malaysia to revamp business rules
• Private property prices hit new high in Singapore • Bangkok moves on mass transport
• Thai retailers are upbeat
• Rice exports likely to decline • Vietnamese PM projects 10-year socioeconomic plan


This year in Thailand-what next?

AseanAffairs   04 January 2011
By David Swartzentruber      

It is commonplace in journalism to write two types of articles at the transition point between the year that has passed and the New Year. As this writer qualifies as an “old hand” in observing Thailand with a track record dating back 14 years, it is time take a shot at what may unfold in Thailand in 2011.

The first issue that can’t be answered is the health of Thailand’s beloved King Bhumibol, who is now 83 years old. He is the world's longest reigning monarch, but elaborate birthday celebrations in December failed to mask concern over his health. More






1.  Verifier

1. Verifier

For security purposes, we ask that you enter the security code that is shown in the graphic. Please enter the code exactly as it is shown in the graphic.
Your Code
Enter Code

Home | About Us | Contact Us | Special Feature | Features | News | Magazine | Events | TV | Press Release | Advertise With us

Our Products | Work with us | Terms of Use | Site Map | Privacy Policy | Refund Policy | Shipping/Delivery Policy | DISCLAIMER |

Version 5.0
Copyright © 2007-2015 TIME INTERNATIONAL MANAGEMENT ENTERPRISES CO., LTD. All rights reserved.
Bangkok, Thailand