Sign up | Log in



Home  >>   Daily News  >>   Indonesia News  >>Media  >>RI leads advertising spending growth in Asia-Pacific region
NEW UPDATES Asean Affairs  22 September 2014  

RI leads advertising spending growth in Asia-Pacific region

Indonesia will continue to lead the Asia-Pacific region in growth in spending on advertising at least until next year, with an expected growth rate of about 15 percent, information company Nielsen and the International Advertising Association (IAA) have predicted.

In the previous quarters, Indonesia showed the fastest growth, around 15 percent, in net advertising spending in the region, followed by China with 12 percent, according to presentation material at the Asia Pacific Media Forum (APMF) on Friday.

“Indonesia still has a long way to go before it catches up with the rest of the world, but spending is heading toward international levels,” Faris Abouhamad, chairman and world president of IAA Global, said at the APMF on Friday. “I would say that in the fourth quarter, and maybe into next year, we will continue to see this level of growth,” he added.

Analysts have said that while demand for advertising in the first half of the year was buoyed by election-related spending, budgets have generally been pushed back to the second half of the year.

In addition, advertising spending is expected to be given a boost by the inauguration of the new government next month, as there are high hopes over economic certainty and reform.

“Under the new government, the country can make up for what it’s missed out on, and generate new momentum,” Abouhamad said.

“This [the new government] should obviously be a positive sign for advertisers, media owners and investors. Everybody is waiting for the new economic program, waiting to become part of the new economic chapter,” he added.

Paul Fisher, managing director (media) of Nielsen Asia Pacific, was similarly optimistic that there would be renewed consumer positivity in Indonesia, creating sustained growth in the remaining period of this year.

    RI shows fastest growth of around 15% in ad spending in the region, followed by China’s 12%
    Other Asia Pacific countries grow slower at single digit
    Advertisers see bright outlook on RI ad industry as new govt seen as a positive sign

“We would like to see the 15 percent growth continue, especially in this period after the elections, which tend to have a dampening effect on advertising and consumer sentiment. There needs to be a strong basis on which growth can continue. We hope that there will be greater investment in advertising,” he said.

Seventy-eight percent of Indonesians consider television as the most relevant advertising medium, followed by social media at 48 percent, according to a survey conducted by the APMF and YouGov.

While Indonesia and China have been growing rapidly, elsewhere in the Asia-Pacific region, ad spending has grown more slowly, with Singapore, Malaysia, Japan, South Korea, Australia and New Zealand all recording single-digit growth.

“It’s been a challenging year for many businesses in the industry. We’re hoping that advertisers will advertise more in the fourth quarter, and that we can finish this year with stronger growth,” Fisher said.

Similarly, the IAA estimated that after slow growth in ad spending earlier this year, the market in the region will swing back to a normal level in the fourth quarter.

Improved connectivity, better government support, population expansion and higher education levels will drive higher ad spending, according to the association.

Reach Southeast Asia!
10- Nations, 560- Million Consumers
And $1 -Trillion Market
We are the Voice of Southeast Asia Media Kit
The only Media Dedicated to Southeast Asia Advertising Rates for Magazine
Online Ad Rates

Comment on this Article. Send them to

Letters that do not contain full contact information cannot be published.
Letters become the property of AseanAffairs and may be republished in any format.
They typically run 150 words or less and may be edited
submit your comment in the box below

Today's  Stories                            September 22, 2014 Subsribe Now !

• Green building construction is a must, experts say
Subcribe: Asean Affairs Global Magazine
• Indonesia ‘optimistic’ on 7% growth by 2017
• RI leads advertising spending growth in Asia-Pacific region
Research Reports
on Thailand 2007-2008

• Textiles and Garments Industry
• Coffee industry
• Leather and footwear industry
• Shrimp industry

• Car makers upbeat about RI market
• PM sends condolences to British PM, murdered tourists relatives
Asean Analysis                    September 19, 2014

• Asean Analysis September 19, 2014
Moving toward a New Normal: U.S.-Vietnam Relations at 20
Advertise Your Brand

Asean Stock Watch    September  18, 2014
• Asean Stock Watch-September 18, 2014
The Biweekly Update
• The Biweekly Update  September 19, 2014

ASEAN NEWS UPDATES      Updated: 04 January 2011

 • Women Shariah scholars see gender gap closing
• Bank Indonesia may hold key rate as inflation hits 7 percent
• Bursa Malaysia to revamp business rules
• Private property prices hit new high in Singapore • Bangkok moves on mass transport
• Thai retailers are upbeat
• Rice exports likely to decline • Vietnamese PM projects 10-year socioeconomic plan


This year in Thailand-what next?

AseanAffairs   04 January 2011
By David Swartzentruber      

It is commonplace in journalism to write two types of articles at the transition point between the year that has passed and the New Year. As this writer qualifies as an “old hand” in observing Thailand with a track record dating back 14 years, it is time take a shot at what may unfold in Thailand in 2011.

The first issue that can’t be answered is the health of Thailand’s beloved King Bhumibol, who is now 83 years old. He is the world's longest reigning monarch, but elaborate birthday celebrations in December failed to mask concern over his health. More






1.  Verifier

1. Verifier

For security purposes, we ask that you enter the security code that is shown in the graphic. Please enter the code exactly as it is shown in the graphic.
Your Code
Enter Code

Home | About Us | Contact Us | Special Feature | Features | News | Magazine | Events | TV | Press Release | Advertise With us

| Terms of Use | Site Map | Privacy Policy  | DISCLAIMER |

Version 5.0
Copyright © 2006-2017 TIME INTERNATIONAL MANAGEMENT ENTERPRISES CO., LTD. All rights reserved.
Bangkok, Thailand