ASEAN KEY DESTINATIONS
Internet use expands in Indonesia
"Internet coverage, with 33 percent of the sample, ranks second only to TV, with 97 percent," Suresh Subramanian, deputy managing director of TNS Indonesia, a Yahoo! Inc partner in conducting the study, said at the Yahoo! Indonesia office in Senayan, Jakarta.
Radio and newspaper stood at 24 and 25 percent, respectively, according to the research. Subramanian attributed the significant rise of the Internet in Indonesia to the increasing availability of low-cost smartphones, particularly those made in China.
Conducted from January to March this year, the study surveyed 4,482 respondents consisting of 2,770 offline and 1,712 online samples aged between 15 and 50 years old.
The respondents lived in Jakarta, Bogor, Tangerang, Bekasi, Surabaya, Bandung, Medan, Medan, Semarang, Palembang, Makassar, Yogyakarta and Denpasar.
According to the research, 58 percent of the samples accessed the Internet via mobile phone, and online access through Internet cafes was at 60 percent.
Social networking topped online activities with 89 percent, followed by visiting Internet portal pages with 72 percent and reading news with 61 percent, it added.
The study also mentioned that the biggest group of Internet users were people aged between 15 and 24.
The Yahoo! Inc study began in 2009 with the major finding that Internet coverage in Indonesia came fourth after TV, radio and newspaper.
Separately, Yahoo! Indonesia Country Manager Pontus Sonnerstedt called on marketers to realign their strategies based on Indonesia’s online dynamics that saw a rapid growth of Internet users overtaking traditional media users.
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